References: divinechocolate
Divine Chocolate - quality chocolate that improves the livelihood of small cocoa producers in West Africa - why wouldn't you buy this? The next time you are at Liberty in London, Fair Do's Ltd in Wales, or One World Shop in Scotland, pick up one of their chocolate bars. Go for the dark chocolate so you can enjoy health benefits while purchasing chocolate the socially responsible way. Stock up! Starbucks in the UK has begun to sell them as well - so when you need a MochaFrapaLatteChino, grab a Divine Chocolate bar to go!
Trend Themes
1. High-end Fair Trade Chocolate - Opportunity to disrupt the traditional chocolate industry by offering high-quality, ethically-sourced chocolate.
2. Ethical Consumerism - Tap into the growing trend of consumers seeking products that align with their values by offering fair trade chocolate options.
3. Health-conscious Chocolate - Offer consumers a guilt-free indulgence with health benefits by promoting dark chocolate with its antioxidant properties.
Industry Implications
1. Chocolate Manufacturing - Opportunity to differentiate by producing high-end fair trade chocolate that appeals to socially conscious consumers.
2. Retail and Distribution - Create partnerships with retailers to expand the availability of fair trade chocolate in stores and online.
3. Cafes and Coffee Shops - Partner with coffee shops and cafes to offer fair trade chocolate options as a complement to their beverage menu.
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