Glasses as a chic fashion statement fueled by celebrities, designers
Implications - The days that ‘four eyes’ were negative are long over; in fact, glasses got a fashion boost this year when Sarah Palin’s Kawasaki 704 eyeglasses caused a buying frenzy. Even before that, glasses had made their way into fashion thanks to high end designers who featured them as part of their collections.
Trend Themes
1. Fashionable Eyewear - Eyeglasses have become a fashion accessory and are being featured by high-end designers, resulting in a surge of interest from consumers.
2. Virtual Reality Applications - Companies are using virtual reality technology to allow consumers to try on eyeglasses online, which eliminates the need for salespeople and make the shopping experience more convenient for customers.
3. Innovative Glasses Technology - The eyeglasses industry is developing new technologies such as night vision glasses, glasses with built-in cameras, LCD glasses that can display full-color video images, and glasses that use blue shading to help people eat less food and lose weight.
Industry Implications
1. Fashion and Apparel - Eyeglasses have become a fashion accessory and designers are featuring them in their collections.
2. Technology - The eyeglasses industry is developing new technologies such as night vision glasses, glasses with built-in cameras, and LCD glasses that can display full-color video images.
3. Health and Wellness - Innovative glasses technology, such as glasses that use blue shading to help people eat less food and lose weight, offer opportunities for the health and wellness industry.
12 Featured, 2 Examples:
954,171 Total Clicks
Date Range:
Jan 08 — Oct 08
Trending:
Hot
Consumer Insight Topics:
