The Instructables Restaurant
Marissa Brassfield — August 30, 2008 — Lifestyle
References: instructables & springwise
Earlier this week, Arne Hendriks sought to do what no other entrepreneur has done before (at least, memorably): Open an open-source restaurant using only items featured on Instructables. This feat of crowdsourcing (outsourcing to a group rather than a single firm or individual) means that every piece in the restaurant from its paper menu to its chairs, bar glasses, menu items, chairs and tables will be courtesy of the Instructables community.
In this most curious of concept restaurants, Hendriks plans to attribute each piece to its Instructables creator with its original set of instructions. This intense make-it-yourself quality is sure to set the standard for crowdsourcing restaurants.
Ideas and suggestions from the Instructables community have already begun to pour in for this open-source restaurant. According to Springwise, they include “...using graph paper tablecloths to adding a ‘making space,’ as well as thoughts on names for the restaurant and what the wait staff should wear.”
In this most curious of concept restaurants, Hendriks plans to attribute each piece to its Instructables creator with its original set of instructions. This intense make-it-yourself quality is sure to set the standard for crowdsourcing restaurants.
Ideas and suggestions from the Instructables community have already begun to pour in for this open-source restaurant. According to Springwise, they include “...using graph paper tablecloths to adding a ‘making space,’ as well as thoughts on names for the restaurant and what the wait staff should wear.”
Trend Themes
1. Crowdsourced Restaurants - Open-source and crowdsourced restaurants that allow for creativity and personalized customer experience.
2. User-generated Products - Brands and entrepreneurs can tap into the creative skills of their consumers by giving them the opportunity to design or personalize products.
3. Community-driven Business Models - Involving the community in the product or service creation process can foster brand loyalty and create a sense of camaraderie between the brand and its customers.
Industry Implications
1. Hospitality - The hospitality industry can benefit from crowdsourced restaurants by allowing for unique dining experiences and increased customer engagement.
2. Retail - Retail brands can create user-generated products to provide customers with a personalized and one-of-a-kind shopping experience.
3. Food and Beverage - The food and beverage industry can take a cue from the Instructables Restaurant and involve their customers in the creation process, resulting in increased customer loyalty and personalization of products.
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