Burger King Sweden is Selling a 'King of Fire Screens' Fireplace Screen
Katherine Pendrill — December 16, 2018 — Marketing
References: youtube & brandeating
Burger King proudly calls itself the home of flame-grilled burgers, so it comes as no surprise that the chain would offer a holiday fireplace screen called 'King of Fire Screens' for the holiday season.
Created by Burger King Sweden, King of Fire Screens is a fireplace screen that is meant to sit in front of a roaring fire. The 29-lb cast-iron fireplace screen is designed to look just like a Burger King restaurant that is full of customers. When placed in front of a roaring fire, the scene is illuminated to look like the whole restaurant is aflame. As a result, it drives home the message that Burger King truly is the place to go for flame-grilled burgers this holiday season.
Image Credit: Burger King Sweden.
Created by Burger King Sweden, King of Fire Screens is a fireplace screen that is meant to sit in front of a roaring fire. The 29-lb cast-iron fireplace screen is designed to look just like a Burger King restaurant that is full of customers. When placed in front of a roaring fire, the scene is illuminated to look like the whole restaurant is aflame. As a result, it drives home the message that Burger King truly is the place to go for flame-grilled burgers this holiday season.
Image Credit: Burger King Sweden.
Trend Themes
1. Holiday-themed Products - Opportunity to create unique and catchy holiday-themed products that capture consumers' attention and drive sales during the festive season.
2. Branded Home Decor - Disruptive innovation opportunity to expand brand presence through branded home decor items that offer a unique and immersive brand experience.
3. Interactive Advertising - Opportunity to utilize interactive advertising mediums, such as fireplace screens, to engage consumers and create memorable brand interactions.
Industry Implications
1. Fast Food - Disruptive innovation opportunity for fast food chains to venture into new product categories and offer unique merchandise that aligns with their brand identity.
2. Retail-home Decor - Opportunity for retailers specializing in home decor to collaborate with brands and create branded merchandise that appeals to consumers' desire for unique and novelty items.
3. Advertising-marketing - Opportunity for advertising agencies and marketers to explore unconventional advertising mediums and create interactive campaigns that leave a lasting impact on consumers.
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