Conan O'brien Adds a Dose of Weird While Spoofing Brad Pitt Chanel Ad
Ariel Weber — November 27, 2012 — Pop Culture
References: hollywoodreporter & youtube
Ever since Brad Pitt was given the coveted title of the new face for Chanel No.5 Perfumes, there has not been a shortage of parodies coming out to mock the Brad Pitt Chanel ad. This time, it is Conan's turn to poke fun at the campaign.
Chanel has changed its marketing strategy to welcome a more masculine presence to its classically feminine perfume ads by portraying the fragrance as an object of desire from Pitt’s stare. However, from a comedian's standpoint, this ad is pure comic gold. In the video Conan edited, Pitt's usually toned physique has been replaced by a shirtless and doughier figure. Throughout the parody, 'Pitt,' who is now seen topless, is also constantly rubbing his chest, as well as squeezing and cupping his 'man-boobs.'
The combination of the serious intent of the ad mixed with the weird gestures of the faux-Pitt's hands and pudgier figure creates a hilarious parody of the Brad Pitt Chanel ad.
Chanel has changed its marketing strategy to welcome a more masculine presence to its classically feminine perfume ads by portraying the fragrance as an object of desire from Pitt’s stare. However, from a comedian's standpoint, this ad is pure comic gold. In the video Conan edited, Pitt's usually toned physique has been replaced by a shirtless and doughier figure. Throughout the parody, 'Pitt,' who is now seen topless, is also constantly rubbing his chest, as well as squeezing and cupping his 'man-boobs.'
The combination of the serious intent of the ad mixed with the weird gestures of the faux-Pitt's hands and pudgier figure creates a hilarious parody of the Brad Pitt Chanel ad.
Trend Themes
1. Perfume Parodies - Opportunity for brands to create humorous parodies of popular perfume ads for viral marketing campaigns.
2. Masculine Marketing - Opportunity for perfume brands to challenge traditional gender roles by featuring masculine figures in their advertisements.
3. Humorous Advertising - Opportunity for brands to incorporate humor into their advertising strategies for a more engaging and memorable brand experience.
Industry Implications
1. Fragrance - Opportunity for fragrance companies to capitalize on the popularity of perfume parodies by creating unique and comedic ad campaigns.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to help brands develop funny and attention-grabbing campaigns, leveraging the power of humor in advertising.
3. Entertainment - Opportunity for the entertainment industry to collaborate with brands to create humorous content, bridging the gap between advertising and entertainment.
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