Isabel Marant for H&M Makes Luxury Affordable for the Masses
Jana Pijak — September 16, 2014 — Pop Culture
References: hm & stylebubble
The Isabel Marant for H&M collection is a unisex designer collaboration that embraces bohemian details. The collection is reflective of Marant's signature aesthetic that is made affordable and worthy of street style stardom.
The elegant collection consists of vibrantly printed jackets that boast the designer's iconic embroidery details along with pants that are adorned with similar and Southwestern-themed thread patterns. In addition to these pieces, the release includes chunky knits and accessories that are a staple of the designer.
Solid colors and tapestry-inspired prints adorn this unisex designer collaboration that includes looks for both men and women. The range embodies a youthful aesthetic and marries ornate details with simplistic silhouettes. Marrying aesthetics with function, Isabel Marant's pieces are all wearable and versatile while evoking a unique sense of self-expression and distinctive style.
The elegant collection consists of vibrantly printed jackets that boast the designer's iconic embroidery details along with pants that are adorned with similar and Southwestern-themed thread patterns. In addition to these pieces, the release includes chunky knits and accessories that are a staple of the designer.
Solid colors and tapestry-inspired prints adorn this unisex designer collaboration that includes looks for both men and women. The range embodies a youthful aesthetic and marries ornate details with simplistic silhouettes. Marrying aesthetics with function, Isabel Marant's pieces are all wearable and versatile while evoking a unique sense of self-expression and distinctive style.
Trend Themes
1. Unisex Designer Collaborations - The trend of creating unisex collaborations among high-end designers and fast-fashion retailers provides opportunities to democratize luxury fashion.
2. Affordable Street Style - Affordable designer collections that bring street style trends to the masses create opportunities for disruptive innovation in the fashion industry.
3. Signature Aesthetics - Designer collaborations that maintain the signature aesthetic of the designer while making it accessible to a larger audience create opportunities to disrupt the high-end fashion industry.
Industry Implications
1. Fashion Retail - Fashion retailers can disrupt the industry by collaborating with high-end designers to produce affordable and stylish collections for the masses.
2. Fast Fashion - Fast fashion brands can get a competitive edge by partnering with renowned designers to create trendsetting and high-quality collections at an affordable price point for a diverse range of consumers.
3. Luxury Fashion - High-end fashion brands can disrupt the industry by partnering with mass-market retailers to create accessible collections that democratize luxury fashion and expand their reach to a wider market.
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