The Spray Can Project by Antonia Brasko Gets a Luxe Treatment
Meghan Young — January 3, 2014 — Pop Culture
References: antoniobrasko & fubiz.net
The Spray Can Project gives the classic aerosol paint a designer twist. Whether that comes in the form of luxury labels Tiffany & Co, Louis Vuitton and Yves Saint Laurent or street wear brands such as Supreme, Jordan and Adidas, the use of their overall branding is entertaining and impressive.
A collaborative endeavor between graphic designer Antonia Brasko and his company Norwood, the Spray Can Project subtly reinvents the iconic spray can to denote the power of its application. As graffiti and more general street art becomes more and more prevalent in modern society, people are viewing the work as art rather than vandalism. So much so that they are taking on the status of such designer labels. Hence, the Spray Can Project is quite relevant.
A collaborative endeavor between graphic designer Antonia Brasko and his company Norwood, the Spray Can Project subtly reinvents the iconic spray can to denote the power of its application. As graffiti and more general street art becomes more and more prevalent in modern society, people are viewing the work as art rather than vandalism. So much so that they are taking on the status of such designer labels. Hence, the Spray Can Project is quite relevant.
Trend Themes
1. Designer Aerosol Art - Reinventing spray cans as art and a luxury item.
2. Graffiti as Mainstream Art - Recognition of street art as an art form.
3. Branding Beyond Traditional Mediums - Using branding on unconventional products.
Industry Implications
1. Luxury Brands - Opportunity for luxury brands to collaborate with artists and transform street art elements into high-end commodities.
2. Streetwear - Opportunity for streetwear brands to expand into high-end designer products and art collaborations.
3. Art Supplies and Retail - Opportunity for art supplies and retailers to create high-design supplies and tools for graffiti and street artists.
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