The New Atelier Clous De Paris Phone Cover Launched at CES 2014
Kristina Marković — January 12, 2014 — Tech
References: byatelier & luxurylaunches
The Atelier ‘Clous De Paris’ glimmering, gold-encrusted iPhone cover is not your average phone case. The luxury Parisian-inspired black and gold cover costs a grand total of $4,300! Similar to Louis Vuitton’s ‘Pochette Pallas’ cover for the iPad mini, Atelier has designed a stunning gold-studded iPhone case. Atelier exceeds other luxury brands currently designing for technology.
The Clous De Paris cover transforms the iPhone exterior, creating a luxurious, one of-a-kind silhouette while protecting the technology. The case has 18K rose gold studs throughout various spots along its stainless steel edges.
As if the alligator-skinned cover embedded with 18K gold isn’t jaw-dropping enough, the case comes with a personal concierge. Along with the purchase of the handcrafted calfskin leather case comes a yearlong exclusive concierge service. The service operates 24 hours, seven days a week, in five languages and allows access to services such as hotels, flights, transport, events, tickets and shopping curated by local experts.
The Clous De Paris cover transforms the iPhone exterior, creating a luxurious, one of-a-kind silhouette while protecting the technology. The case has 18K rose gold studs throughout various spots along its stainless steel edges.
As if the alligator-skinned cover embedded with 18K gold isn’t jaw-dropping enough, the case comes with a personal concierge. Along with the purchase of the handcrafted calfskin leather case comes a yearlong exclusive concierge service. The service operates 24 hours, seven days a week, in five languages and allows access to services such as hotels, flights, transport, events, tickets and shopping curated by local experts.
Trend Themes
1. Luxury Phone Accessories - Disruptive innovation opportunity: Creating high-end phone cases and accessories that cater to the luxury market with unique and extravagant designs.
2. Personalized Concierge Services - Disruptive innovation opportunity: Offering exclusive concierge services alongside luxury products to enhance the customer experience and provide added value.
3. Technology-meets-fashion - Disruptive innovation opportunity: Combining technology and fashion to create innovative and stylish products that appeal to a wide range of consumers.
Industry Implications
1. Luxury Goods - Disruptive innovation opportunity: Expanding the luxury goods market to include high-end phone accessories that offer unique and luxurious designs.
2. Hospitality - Disruptive innovation opportunity: Integrating concierge services into the hospitality industry to provide personalized experiences and elevate customer satisfaction.
3. Fashion-tech - Disruptive innovation opportunity: Bridging the gap between fashion and technology by creating fashionable tech accessories that blend style and function.
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