Cartier's JUSTE UN CLOU Encourages People to Value the Ordinary
Laura McQuarrie — September 12, 2018 — Luxury
References: cartier.jp & seventietwo
Later this fall, Cartier will be opening a convenience store-inspired pop-up for its JUSTE UN CLOU collection, which encourages consumers to see the value in the mundane.
The jewelry collection turns the ordinary into the exquisite and references the origins of the JUSTE UN CLOU collection, which was designed in the 70s by Aldo Cipullo who was inspired by a nail. The new jewelry line consisting of finely finished bracelets and rings touches on humble beginnings but adopts a slimmer, effortlessly modern look.
At the convenience-styled store in Japan, Cartier will be sharing its simple yet extravagantly priced jewelry collection, with single designs that will sell for thousands of dollars. Cartier will also be hosting an exclusive JUSTE UN CLOU OWNERS NIGHT reserved for patrons of Cartier.
The jewelry collection turns the ordinary into the exquisite and references the origins of the JUSTE UN CLOU collection, which was designed in the 70s by Aldo Cipullo who was inspired by a nail. The new jewelry line consisting of finely finished bracelets and rings touches on humble beginnings but adopts a slimmer, effortlessly modern look.
At the convenience-styled store in Japan, Cartier will be sharing its simple yet extravagantly priced jewelry collection, with single designs that will sell for thousands of dollars. Cartier will also be hosting an exclusive JUSTE UN CLOU OWNERS NIGHT reserved for patrons of Cartier.
Trend Themes
1. Convenience-style Jewelry Stores - Opportunity to tap into the popular trend of convenience-style retail experiences by creating similar jewelry stores with unique and valuable collections.
2. Valuing the Ordinary - Disruptive innovation opportunity to create jewelry collections that transform ordinary objects into exquisite designs, appealing to consumers who appreciate the beauty in everyday items.
3. Exclusive Owner Events - Opportunity to create exclusive events for loyal customers and jewelry owners, enhancing customer loyalty and creating a sense of community around the brand.
Industry Implications
1. Luxury Jewelry - Potential for luxury jewelry brands to create convenience-style retail experiences and collections that elevate everyday objects into high-end jewelry pieces.
2. Fashion Retail - Innovative retailers can explore the concept of valuing the ordinary by incorporating unique designs that turn everyday items into fashion-forward accessories.
3. Event Management - Opportunity for event management companies to work with luxury brands in organizing exclusive owner events that foster customer engagement and brand loyalty.
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