Giffgaff's Black Friday Shop Encourages People Not to Buy New Products
Laura McQuarrie — November 26, 2019 — Eco
References: giffgaff & campaignlive
Mobile network provider Giffgaff is launching a Black Friday pop-up in partnership with Zero Waste Goods that features refurbished phones and recycled goods in an attempt to help consumers avoid purchasing brand-new items. The pop-up shop is set to feature 100 curated products, including 50 refurbished phones and other non-technology items such as shoes made from pineapple leaves.
The pop-up shop is set to open its doors in Covent Garden on November 29th, and will require visitors to make a pledge on one of the items upon entering, so that Giffgaff can determine who will receive the uniquely curated items in the shop.
As many consumers value purchasing decisions that help to reduce waste, this initiative connects shoppers with a unique Black Friday initiative.
Image Credit: Campaign
The pop-up shop is set to open its doors in Covent Garden on November 29th, and will require visitors to make a pledge on one of the items upon entering, so that Giffgaff can determine who will receive the uniquely curated items in the shop.
As many consumers value purchasing decisions that help to reduce waste, this initiative connects shoppers with a unique Black Friday initiative.
Image Credit: Campaign
Trend Themes
1. Refurbished Products - Expanding the market for refurbished products by creating pop-up shops that showcase refurbished items and educate consumers on their benefits.
2. Zero Waste Shopping - Promoting sustainable shopping by offering curated products made from recycled materials and encouraging consumers to avoid buying brand-new items.
3. Pledge-based Consumerism - Incentivizing consumer engagement by requiring visitors to make a pledge on an item, promoting conscious consumption and creating a sense of exclusivity.
Industry Implications
1. Mobile Networks - Mobile network providers can partner with recycling companies to create pop-up shops that offer refurbished phones and other sustainable products.
2. Retail - Retailers can explore partnerships with sustainability-focused brands and create pop-up shops that sell curated, recycled products to cater to eco-conscious consumers.
3. Consumer Electronics - Consumer electronics companies can collaborate with mobile network providers to showcase refurbished phones in pop-up shops, promoting the circular economy and reducing electronic waste.
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