Lazy Oaf and Sailey Drop a Playful Collection for Summer 2018
References: embed.whatdropsnow & highsnobiety
London-based fashion label Lazy Oaf works in collaboration with the talented artist Sailey, also known as Sam Bailey, in designing a capsule collection. The range draws inspiration from old-school Japanese convenience stores, specifically the 80s. The collaboration takes on a fictional concept of an 'inconvenience' store named 'Lucky 24' opening in time for summer. It is inconvenient because it ensures poor quality and the concept store is only possibly open. The playful collection is comprised of six pieces in total, packed with workwear influences and uniform pieces as well.
The capsule sees short sleeve shirts, long sleeve shirts, work pants, and bags. A highlighting piece in the capsule is the pastel blue shirt with half-zip details and inconvenience store's hours and information. The Lazy Oaf and Sailey collection are now available for purchase online and in-store at Urban Outfitters.
The capsule sees short sleeve shirts, long sleeve shirts, work pants, and bags. A highlighting piece in the capsule is the pastel blue shirt with half-zip details and inconvenience store's hours and information. The Lazy Oaf and Sailey collection are now available for purchase online and in-store at Urban Outfitters.
Trend Themes
1. Convenience Store-inspired Fashion - Opportunity for fashion brands to create playful capsule collections inspired by iconic convenience stores.
2. Collaborative Design - Potential for artists and fashion labels to collaborate on unique capsule collections.
3. Nostalgic Workwear Influences - Chance to incorporate retro workwear elements into contemporary fashion designs.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of convenience store-inspired apparel to create unique and playful collections.
2. Art - Artists have the opportunity to collaborate with fashion labels to create capsule collections that draw inspiration from unconventional sources.
3. Retail - Retailers can capitalize on the trend by stocking and selling convenience store-inspired fashion, attracting customers who appreciate nostalgic elements in their clothing choices.
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