Brands play an active role in helping consumers buy second-hand wares
Trend - In addition to focusing on new sales of their products, brands in fashion and beyond are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way. This allows these brands to not only highlight their sustainability efforts, but directly speaks to the enduring quality of their offerings.
Insight - The growing number of consumers concerned with their environmental impact are facing feelings of guilt upon purchasing brand new products. At the same time, many within this group are accustomed to purchasing new products regularly, creating demand for something that allows them to consume, but in a more responsible way.
Insight - The growing number of consumers concerned with their environmental impact are facing feelings of guilt upon purchasing brand new products. At the same time, many within this group are accustomed to purchasing new products regularly, creating demand for something that allows them to consume, but in a more responsible way.
Workshop Question - What are some out-of-the-box ways your company could offer a more sustainable product or service?
Trend Themes
1. Branded Second-hand - Brands are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way to highlight their sustainability efforts.
2. Luxury Fashion Rentals - Luxury brands are launching rental services, contributing to their efforts to become more accessible and sustainable.
3. Curated Second-hand Shopping Experiences - Companies are offering curated approaches to purchasing pre-loved garments through second-hand boutiques placed in department stores.
Industry Implications
1. Fashion Retail - Fashion retailers can offer branded second-hand options, rental services, or curated second-hand shopping experiences for consumers who prioritize environmental concerns.
2. Childrenswear Retail - Childrenswear retailers can offer second-hand resale initiatives, which are a sustainable and economical alternative to buying costly children's clothes.
3. Circular Economy Startups - Startups can launch rental or resale initiatives with luxury brands to participate in the growing market of second-hand products and support a circular economy for luxury fashion.
4 Featured, 35 Examples:
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Date Range:
Nov 19 — Dec 21
Trending:
Warm
Consumer Insight Topics:
