The consumer-made video story expands outside of Instagram and Snapchat
Trend - The popularity of short-form video stories on Snapchat and Instagram has led to brands incorporating the same format into their campaigns, websites, or in the new platforms they create. These consumer-made stories appeal for their lack of structure, when compared to their more edited and formulaic long-form video counterparts.
Insight - The trends popular on social media today often drive the purchase decisions of Millennial and Gen Z consumers. These demographics are frequently drawn to brands that are able to tap into their social habits, as social media has become its own industry altogether. The communication styles that have been adapted for social media use--whether that's in language or content-sharing--are able to draw in younger demographics who appreciate authenticity in their branded interactions.
Insight - The trends popular on social media today often drive the purchase decisions of Millennial and Gen Z consumers. These demographics are frequently drawn to brands that are able to tap into their social habits, as social media has become its own industry altogether. The communication styles that have been adapted for social media use--whether that's in language or content-sharing--are able to draw in younger demographics who appreciate authenticity in their branded interactions.
Workshop Question - Where could your brand incorporate consumer-produced short-form video stories?
Trend Themes
1. Short-form Video - The popularity of short-form video stories on Snapchat and Instagram has led to brands incorporating the same format into their campaigns.
2. User-generated Content - The trends popular on social media today often drive the purchase decisions of Millennial and Gen Z consumers.
3. Platform Development - Byte is a proper sequel being developed by Vine co-founder Dom Hofmann.
Industry Implications
1. Social Media - The communication styles that have been adapted for social media use are able to draw in younger demographics.
2. Video Streaming - The new digital space keeps TikTok's name and is the world's number one go-to destination for short-form video content.
3. Athletic Apparel - Opting to use regular people as brand ambassadors is a bolder move for Nike, however this move is expected to boost engagement among its viewers.
4 Featured, 36 Examples:
50,453 Total Clicks
Date Range:
Dec 17 — Jan 19
Trending:
Warm
Consumer Insight Topics:
