Hasbro's Equestria Girls Introduce Grown-Up My Little Pony Styles
Laura McQuarrie — October 23, 2017 — Life-Stages
References: amazon & toyworldmag
In addition to being able to play with their favorite hoofed My Little Pony characters, kids now have the chance to play with a new series of fashionable pony dolls from Hasbro.
Hasbro's My Little Pony: Equestria Girls introduce grown-up versions of beloved characters like Pinkie Pie, Rainbow Dash and Rarity, with outfits designed by official My Little Pony: Equestria Girls celebrity stylist Laura Shuffman. These dolls boast long, colorful hair, as well as outfits and accessories to reflect their personal style. The dolls and playsets are each connected to a unique code that may be used with the official Equestria Girls app to unlock virtual clothing, games, coins and access avatars and special friendship quests.
To support the launch of its new fashion dolls, Hasbro will be launching an all-new digital series starring the new "Mane 7" on YouTube.
Hasbro's My Little Pony: Equestria Girls introduce grown-up versions of beloved characters like Pinkie Pie, Rainbow Dash and Rarity, with outfits designed by official My Little Pony: Equestria Girls celebrity stylist Laura Shuffman. These dolls boast long, colorful hair, as well as outfits and accessories to reflect their personal style. The dolls and playsets are each connected to a unique code that may be used with the official Equestria Girls app to unlock virtual clothing, games, coins and access avatars and special friendship quests.
To support the launch of its new fashion dolls, Hasbro will be launching an all-new digital series starring the new "Mane 7" on YouTube.
Trend Themes
1. Fashionable Pony Dolls - Hasbro's My Little Pony: Equestria Girls introduces grown-up versions of beloved characters with fashionable outfits designed by a celebrity stylist.
2. Virtual Unlockables for Dolls - Hasbro's unique code feature on their Equestria Girls doll sets give kids access to unlock virtual clothing, games, and special quests via their app.
3. Digital Series for Dolls - Hasbro will launch a new digital series on YouTube to support the release of their new fashion dolls, starring the new Mane 7 characters.
Industry Implications
1. Toy Manufacturing - Toy companies can invest in incorporating better design and a unique feature into their product to make them more engaging for children and keep up with the changing trends.
2. Gaming - Gaming companies have the opportunity to explore creating games or collaborative partnerships with toy companies like Hasbro that tie-in with physical toys to drive more engagement among children and their toys.
3. Anime - Anime studios can expand their reach and franchise by considering collaboration opportunities with popular toy brands like Hasbro, to create engaging media content targeted towards children.
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