Momppy Mpoppy Dolls Give Young Girls a Fabulous Black Doll
Joey Haar — February 2, 2017 — Life-Stages
References: momppy.co.za & news24
Momppy Mpoppy fashion dolls are a response to the unfortunate lack of diversity in the doll industry. The brand, which includes fashion dolls and matching clothing that children can wear, celebrates authentic images of black African women through style and play.
The feature that sets the Momppy Mpoppy fashion dolls apart from others is their hair. While there are some other black dolls on the market, many of these dolls still conform to conventional beauty standards. This leads to incongruities like black dolls with straight hair, a disheartening image for young black girls with naturally kinky hair. Momppy Mpoppy dolls come with oversize afros in line with the texture of most black girls' hair, giving them an image with which they can both play and relate.
The feature that sets the Momppy Mpoppy fashion dolls apart from others is their hair. While there are some other black dolls on the market, many of these dolls still conform to conventional beauty standards. This leads to incongruities like black dolls with straight hair, a disheartening image for young black girls with naturally kinky hair. Momppy Mpoppy dolls come with oversize afros in line with the texture of most black girls' hair, giving them an image with which they can both play and relate.
Trend Themes
1. Diversity in Dolls - The trend of diversifying the doll industry to better represent different cultural identities can lead to innovation opportunities for companies looking to tap into new markets.
2. Empowering Children Through Representation - There is a growing demand for toys that represent different cultural identities, as parents look to empower their children with a sense of self-identity, creating opportunities for businesses to develop new products and services to tap into this trend.
3. Authentic Beauty Standards - The trend towards celebrating unique and authentic beauty standards, specifically in relation to the hair and other physical features of dolls, opens up opportunities for companies to create new and innovative product lines.
Industry Implications
1. Toy Industry - The toy industry should recognize the demand for more diverse dolls and consider tapping into this opportunity for growth.
2. Fashion Industry - The fashion industry can also take note of this trend by creating matching clothing lines for diverse dolls, providing an avenue for innovation and growth.
3. Education Industry - The education industry can benefit by incorporating dolls and other toys that promote diversity and self-identity into its curriculum, creating opportunities for innovation in this space.
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