Areaware's New Blockitecture Tower Set is Both Fun and Educational
Madison Mackay — April 6, 2018 — Life-Stages
Children's toy experts Areaware created the new Blockitecture Tower toy set, as a fun way to introduce kids ages six and up to the exciting world of architecture.
The new toys mix sleek decoration and design with a fun game, designed by Brooklyn-based designer James Paulius. Created to challenge children to build strategic and structurally-sound towers and skyscrapers, by either making up an original plan or following on of the brand's pre-made designs.
Available in multiple color options made from high-quality New Zealand Pine, the new Blockitecture Tower toy set was made with a modern aesthetic, to act as an art piece while laying around the house -- and is available online now starting at $45.
The new toys mix sleek decoration and design with a fun game, designed by Brooklyn-based designer James Paulius. Created to challenge children to build strategic and structurally-sound towers and skyscrapers, by either making up an original plan or following on of the brand's pre-made designs.
Available in multiple color options made from high-quality New Zealand Pine, the new Blockitecture Tower toy set was made with a modern aesthetic, to act as an art piece while laying around the house -- and is available online now starting at $45.
Trend Themes
1. Architecture-themed Kids Toys - There is an opportunity to expand the market for architecture-themed toys for kids and leverage the trend towards educational play.
2. Combining Design and Gameplay - There is an opportunity to create games that teach children about design and architecture while still being fun and visually appealing.
3. Sustainable and High-quality Toys - There is an opportunity to cater to consumers who are looking for sustainable and high-quality toys for their children and utilize natural materials like New Zealand Pine.
Industry Implications
1. Toy Manufacturing - Companies in the toy manufacturing industry can explore creating architecture-themed toys in collaboration with designers to create visually-appealing and educational toys for children.
2. Education - The education industry can incorporate architecture-themed toys into their curriculum to teach children about design and engineering principles in a fun and engaging way.
3. Sustainability - The sustainability industry can explore using natural materials in toy manufacturing and promoting high-quality, long-lasting toys as a more sustainable option for consumers.
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