Nike Teamed Up with Kevin Durant to Create a Vibrant Eyewear Line
M — September 23, 2015 — Pop Culture
References: nikevision & highsnobiety
Top basketball player to the Oklahoma City Thunders Kevin Durant recently teamed up with sportswear brand Nike to create a dapper eyewear line. The collection features several hip glasses styles coupled with bright colors pulled from sport culture.
The line of glasses is designed for both youth and adults expanding to a wider demographic of sport fans. The collection includes three designs for children and adults in a variety of rectangular, square and rounded styles. The colorway for the collection was inspired by Durant's past fashion collaborations with Nike including sneakers and other wearables. Alongside each pair of glasses colored frame complete with a juxtaposing colored eyepieces marked with a subtle Nike swoosh. These glasses showcase a more sophisticated transition for the popular sportswear brand as it moves beyond athletic clothing.
The line of glasses is designed for both youth and adults expanding to a wider demographic of sport fans. The collection includes three designs for children and adults in a variety of rectangular, square and rounded styles. The colorway for the collection was inspired by Durant's past fashion collaborations with Nike including sneakers and other wearables. Alongside each pair of glasses colored frame complete with a juxtaposing colored eyepieces marked with a subtle Nike swoosh. These glasses showcase a more sophisticated transition for the popular sportswear brand as it moves beyond athletic clothing.
Trend Themes
1. Collaborative Eyewear Collections - The trend of collaborating with athletes to create eyewear lines allows sportswear brands to reach a wider demographic and expand their product offerings.
2. Hip Glasses Styles - Designing glasses with hip styles and bright colors pulled from sport culture provides a new and vibrant option for eyewear.
3. Transition to Sophisticated Sportswear - Moving beyond athletic clothing, sportswear brands can explore opportunities to create more sophisticated eyewear options.
Industry Implications
1. Sportswear - Sportswear brands like Nike can utilize collaborative eyewear collections to expand their product lines and reach a broader audience.
2. Eyewear - The trend of hip glasses styles and vibrant colors offers eyewear brands opportunities to tap into the sportswear market.
3. Fashion - Collaborative eyewear lines and incorporating sport culture into fashion allows brands to appeal to a younger demographic and stay on trend.
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