This Collection is Specially Designed for Female Athletes
Katherine Pendrill — October 5, 2015 — Lifestyle
References: store.nike & bustle
Nike recently launched a basketball collection that is specially designed for female athletes. Despite the fact that Nike has been producing basketball apparel for some time, the brand has not made this kind of performance gear available for women. This new collection aims to give women more options when it comes to basketball apparel.
Nike’s new ‘Elite Basketball’ performance collection marks the first time that the brand has produced basketball clothing for women. The garments were designed based on input from top players such as Elena Delle Donne, Chiney Ogwumike and Skylar Diggins. The collection is specially designed for female athletes, meaning the clothing features a distraction-free fit and feel. Some of the garments in the new collection include sweat-wicking pants and non-restrictive tanks.
The new collection demonstrates that brands are beginning to recognize the need to cater to female athletes.
Nike’s new ‘Elite Basketball’ performance collection marks the first time that the brand has produced basketball clothing for women. The garments were designed based on input from top players such as Elena Delle Donne, Chiney Ogwumike and Skylar Diggins. The collection is specially designed for female athletes, meaning the clothing features a distraction-free fit and feel. Some of the garments in the new collection include sweat-wicking pants and non-restrictive tanks.
The new collection demonstrates that brands are beginning to recognize the need to cater to female athletes.
Trend Themes
1. Female-focused Basketball Apparel - Nike's new basketball collection for female athletes is disrupting the traditionally male-dominated market.
2. Performance Gear for Women - The launch of Nike's 'Elite Basketball' collection indicates a growing trend in providing women with high-performance athletic clothing.
3. Catering to Female Athletes - Brands are recognizing the demand for basketball apparel designed specifically for women, leading to innovative offerings like Nike's new collection.
Industry Implications
1. Sports Apparel - The female-focused basketball apparel market is poised for disruption as brands increasingly provide clothing tailored for women.
2. Athletic Footwear - As female athletes seek performance gear that meets their needs, the athletic footwear industry can capitalize on the demand for supportive and comfortable shoes.
3. Sportswear Design - The rise of female-focused basketball apparel underscores the need for innovative sportswear designs that prioritize performance and fit for women.
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