EVOLVE Plant-Based Protein Shakes Come in Four Flavors
Michael Hemsworth — April 22, 2021 — Marketing
References: drinkevolve & preparedfoods
The EVOLVE Plant-Based Protein Shakes have been reformulated and rebranded to make them more appealing to modern consumers who are looking for a health-focused way to fuel up.
The drinks come in four new flavor options including Vanilla Bean, Double Chocolate, Café Mocha and Berry Medley, which each contain 20-grams of plant-based protein along with 10-grams of fiber. The drinks are all vegan-friendly and boast a Non-GMO Project Verified recipe.
The EVOLVE Plant-Based Protein Shakes are being relaunched by the brand with a sweepstakes that will benefit the National Park Foundation. One lucky winner will take home $10,000 that can be used to partake in an adventure of their choosing in a national park to help them explore outdoor areas on their own terms.
The drinks come in four new flavor options including Vanilla Bean, Double Chocolate, Café Mocha and Berry Medley, which each contain 20-grams of plant-based protein along with 10-grams of fiber. The drinks are all vegan-friendly and boast a Non-GMO Project Verified recipe.
The EVOLVE Plant-Based Protein Shakes are being relaunched by the brand with a sweepstakes that will benefit the National Park Foundation. One lucky winner will take home $10,000 that can be used to partake in an adventure of their choosing in a national park to help them explore outdoor areas on their own terms.
Trend Themes
1. Plant-based Protein - Opportunities for developing new plant-based protein sources with high fiber content
2. Health-focused Beverages - Opportunities for developing other types of beverages that cater to health-conscious consumers
3. Sustainable Packaging - Opportunities for developing eco-friendly and sustainable packaging solutions for health-focused beverages
Industry Implications
1. Food and Beverage Manufacturing - Opportunities for established food and beverage manufacturers to develop new plant-based products with added nutrition
2. Health and Wellness - Opportunities for wellness companies to market these beverages as part of a healthy diet and lifestyle
3. Environmental Conservation - Opportunities for businesses that focus on sustainability to develop sustainable and eco-friendly packaging solutions for health-focused beverages
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