Alibaba's 'Smile To Pay' Lets You Pay Via Face Scan
Rahul Kalvapalle — March 16, 2015 — Tech
References: alibaba & marketwatch
Smile To Pay is an innovative new payment service, being tested by Chinese e-commerce giant Alibaba, that uses facial recognition technology to verify payers' identities. Currently in beta testing mode, the service was unveiled by Alibaba's CEO Jack Ma during a speech at the CeBit tech trade fair.
The technology is being developed by Ant Financial for use with the online payment service Alipay and Alipay Wallet, a service comparable to Apple Pay.
Smile To Pay is expected to be rolled out in China first, although there are currently no dates available for an official launch. However it is hoped that the service will eventually become widely rolled out in other countries.
With many services now using fingerprint identification and even eye scanning verification, it looks like Alibaba has decided to take an even more ambitious lead with this facial recognition payment venture.
The technology is being developed by Ant Financial for use with the online payment service Alipay and Alipay Wallet, a service comparable to Apple Pay.
Smile To Pay is expected to be rolled out in China first, although there are currently no dates available for an official launch. However it is hoped that the service will eventually become widely rolled out in other countries.
With many services now using fingerprint identification and even eye scanning verification, it looks like Alibaba has decided to take an even more ambitious lead with this facial recognition payment venture.
Trend Themes
1. Facial Recognition Payment - The use of facial recognition technology for payment verification opens up opportunities for secure and convenient transactions.
2. Innovation in Payment Services - Alibaba's Smile To Pay service demonstrates the potential for disruptive innovation in the payment industry.
3. Global Expansion of Payment Technology - The eventual worldwide roll-out of Smile To Pay could disrupt the global payment landscape and drive adoption of facial recognition technology.
Industry Implications
1. E-commerce - The use of facial recognition technology in payment services will revolutionize the e-commerce industry by enhancing security and streamlining transactions.
2. Mobile Payment - Smile To Pay's integration with Alipay and Alipay Wallet presents opportunities for disruptive innovation in the mobile payment industry.
3. Biometric Technology - The adoption of facial recognition technology in payment services signals a potential disruption in the biometrics industry, offering new applications and use cases.
5.1
Score
Popularity
Activity
Freshness
