Proxama's Units Offer Solutions for NFC Marketing & Loyalty Platforms
Laura McQuarrie — February 6, 2015 — Business
References: proxama & proactiveinvestors
Aiming to help brands capture that elusive connective consumer, Proxama offers mobile solutions for engagement, community, purchases and loyalty to make mobile and retail marketing as effective and as streamlined as possible. The TapPoint platform harnesses the power of NFC for contactless payments and loyalty programs, as well as campaign management and consumer reports.
The TapPoint unit is optimized to work alongside Proxama's CardGateway platforms in order to address the whole retail journey from discovery to redemption. While Proxama notes that Apple Pay currently only operates in a closed environment, changes to this in the future could mean that there will be even more potential for developments in its marketing, loyalty and NFC payment systems to come in the future.
The TapPoint unit is optimized to work alongside Proxama's CardGateway platforms in order to address the whole retail journey from discovery to redemption. While Proxama notes that Apple Pay currently only operates in a closed environment, changes to this in the future could mean that there will be even more potential for developments in its marketing, loyalty and NFC payment systems to come in the future.
Trend Themes
1. Contactless Payments - Opportunity for businesses to adopt more convenient and safer payment methods via NFC-enabled systems.
2. Mobile Loyalty Programs - Opportunity for businesses to implement mobile loyalty programs using NFC technology for seamless and easy customer engagement.
3. Campaign Management - Opportunity for businesses to leverage NFC technology for more targeted, data-driven campaign management and consumer reporting.
Industry Implications
1. Retail - Retailers can benefit from NFC-enabled payment and loyalty programs to enhance the customer experience and gain valuable insights into customer behavior.
2. Marketing - Marketers can use NFC technology for more effective and targeted campaign management, tapping into consumer behavior insights to drive engagement and ROI.
3. Finance - Financial institutions can leverage NFC technology for safer and more efficient payment systems, offering customers more flexibility and convenience in their transactions.
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