The Brand Loom Offers Gourmet Fungal Products and Tinctures
Mishal Omar — February 14, 2017 — Lifestyle
References: loomculture & thedieline
Loom is a brand based in a rural region near Montreal, Quebec that offers gourmet mushroom products that also have medicinal benefits.
The brand's purpose and collection, despite its highly niche nature, is likely able to capture consumer attention due to its unique basis. The artisanal products are offered in a range of different forms. These include jars that contain Reishi mushrooms that have therapeutic properties such as "tonifying effects, enhancing vital energy, strengthening cardiac function, increasing memory and anti-aging effects." The brand also offers 'Lion's mane' mushrooms that improve nerve growth and could fight against Alzheimer's disease. Finally, the brand's flagship product is the Reishi Tincture which provides antioxidants and increases memory.
Loom's mushroom products are unique in their purpose as well as the way they are marketed.
The brand's purpose and collection, despite its highly niche nature, is likely able to capture consumer attention due to its unique basis. The artisanal products are offered in a range of different forms. These include jars that contain Reishi mushrooms that have therapeutic properties such as "tonifying effects, enhancing vital energy, strengthening cardiac function, increasing memory and anti-aging effects." The brand also offers 'Lion's mane' mushrooms that improve nerve growth and could fight against Alzheimer's disease. Finally, the brand's flagship product is the Reishi Tincture which provides antioxidants and increases memory.
Loom's mushroom products are unique in their purpose as well as the way they are marketed.
Trend Themes
1. Gourmet Mushroom Products - Disruptive innovation opportunity: Develop new, gourmet mushroom products with specific medicinal benefits to cater to the growing demand for unique and natural health products.
2. Therapeutic Mushroom Varieties - Disruptive innovation opportunity: Discover and commercialize new therapeutic mushroom varieties that target specific health conditions and offer unique medicinal benefits.
3. Artisanal Mushroom Product Packaging - Disruptive innovation opportunity: Design innovative and visually appealing packaging for artisanal mushroom products to enhance consumer appeal and differentiate from competitors.
Industry Implications
1. Health and Wellness - Disruptive innovation opportunity: Integrate medicinal mushroom products into the health and wellness industry by creating new product offerings and emphasizing their natural and holistic qualities.
2. Food and Beverage - Disruptive innovation opportunity: Collaborate with food and beverage companies to incorporate gourmet mushroom products into their menus and product offerings, tapping into the growing interest in unique and healthy food options.
3. Natural Remedies and Supplements - Disruptive innovation opportunity: Position medicinal mushroom products as natural alternatives to traditional remedies and supplements, targeting the niche market of consumers seeking holistic and herbal solutions.
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