Four Sigmatic's Coffee Packets are Enriched with Mushroom Extracts
Laura McQuarrie — March 18, 2017 — Lifestyle
References: us.foursigmatic & bravotv
Four Sigmatic hopes to help consumers make the most of their morning cup of coffee by offering mushroom coffee mixes. Options from the brand include Mushroom Coffee with Lion's Mane, Mushroom Green Coffee and Mushroom Coffee with Cordyceps.
The individually packaged mixes work in a similar way to instant coffee, as a consumer is able to add the contents of a sachet to a mug and blend it with hot water. Alternatively, the brand also notes that the mixture may be added to one's morning smoothie for an added boost. In comparison to traditional coffee, these mushroom coffee mixes promise that they won't cause jitters or crashes, but the different varieties are useful for improving productivity, stimulation and kick-starting the metabolism.
In the past, the brand has also introduced consumers to a range of unique beverage products made with mushrooms, such as hot cocoa and powdered water additives with benefits for the mind and body.
The individually packaged mixes work in a similar way to instant coffee, as a consumer is able to add the contents of a sachet to a mug and blend it with hot water. Alternatively, the brand also notes that the mixture may be added to one's morning smoothie for an added boost. In comparison to traditional coffee, these mushroom coffee mixes promise that they won't cause jitters or crashes, but the different varieties are useful for improving productivity, stimulation and kick-starting the metabolism.
In the past, the brand has also introduced consumers to a range of unique beverage products made with mushrooms, such as hot cocoa and powdered water additives with benefits for the mind and body.
Trend Themes
1. Mushroom Coffee Mixes - Consumers are embracing mushroom-infused coffee mixes as a healthier alternative to traditional coffee, offering the potential for disruptive innovation in the coffee industry.
2. Functional Beverages - The popularity of mushroom coffee mixes reflects a growing demand for functional beverages that offer additional health benefits, presenting opportunities for disruptive innovation in the beverage industry.
3. Alternative Ingredients - The use of mushroom extracts in coffee mixes demonstrates the trend of exploring alternative ingredients in food and beverages, paving the way for disruptive innovation in the ingredient industry.
Industry Implications
1. Coffee - The introduction of mushroom coffee mixes presents a disruptive innovation opportunity in the coffee industry, allowing for the development of unique and healthier coffee options.
2. Beverage - The rising popularity of functional beverages, such as mushroom-infused coffee mixes, creates opportunities for disruptive innovation in the beverage industry, encouraging the development of novel and beneficial drink options.
3. Food and Ingredients - The use of mushroom extracts in coffee mixes showcases a potential for disruptive innovation in the food and ingredient industry, inspiring the exploration of unconventional and health-enhancing ingredients for various food and beverage products.
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