Rebbl's Newest Organic Elixirs Feature a Non-Dairy Milk Base
Laura McQuarrie — August 14, 2018 — Lifestyle
References: rebbl.co & bevindustry
REBBL recently added to its collection of organic elixirs with a trio all made with a dairy-free base of coconut milk that is enhanced with adaptogens, super herbs and other functional, beneficial ingredients. The new flavors that have been introduced by the brand include '3 Roots Mango Spice,' 'Schizandra Berry Crème' and 'Banana Nut Protein.'
While many health-conscious consumers are familiar with the benefits of potassium-packed banana, nuts as a source of plant-based protein and turmeric for its potent anti-inflammatory properties—this ingredient is prominently featured in REBBL's Banana Nut and 3 Roots Mango Spice flavors—a standout ingredient is the Schizandra berry. This super berry is sometimes called the "Five-Flavor Berry" for its sweet, sour, salty, bitter and pungent taste and revered for its ability to support optimal wellness.
While many health-conscious consumers are familiar with the benefits of potassium-packed banana, nuts as a source of plant-based protein and turmeric for its potent anti-inflammatory properties—this ingredient is prominently featured in REBBL's Banana Nut and 3 Roots Mango Spice flavors—a standout ingredient is the Schizandra berry. This super berry is sometimes called the "Five-Flavor Berry" for its sweet, sour, salty, bitter and pungent taste and revered for its ability to support optimal wellness.
Trend Themes
1. Adaptogenic Coconut Elixirs - The trend is for companies to use non-dairy coconut milk as a base and include adaptogens and super herbs for functional and beneficial ingredients
2. Functional Beverage Industry - The industry trend is to produce functional beverages with plant-based ingredients such as coconut milk and adaptogenic herbs to cater to health-conscious consumers
3. Superfood Ingredient Use - The trend is to use superfood ingredients such as Schizandra berry that have multiple health benefits in functional beverages like elixirs
Industry Implications
1. Beverage Industry - The beverage industry can innovate by introducing functional plant-based beverages that cater to consumers seeking healthier beverage choices
2. Health and Wellness Industry - The health and wellness industry can innovate by using superfood ingredients and adaptogenic herbs in products that offer functional benefits
3. Alternative Milk Industry - The alternative milk industry can innovate by introducing non-dairy milk alternatives such as coconut milk that are versatile and cater to different dietary needs and preferences
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