The New York Lottery Family Feud Campaign Does Away with Sentimentality
Meghan Young — March 14, 2013 — Marketing
References: ddb & ibelieveinadv
The New York Lottery Family Feud ad campaign focuses on a family home staple: the photo wall. But instead of posed group shots at the local Sears, these ornate frames hold something even more precious: winning lottery tickets for the popular game Family Feud. Cleverly written alongside these tickets are phrases such as "No family participation required" and "No family no feud just money."
Conceived and created by DDB, the New York Lottery Family Feud ad campaign was art directed by Michael Kushner with creative direction by Rich Sharp and Mike Sullivan. Visually appealing with bold typography, retro wallpaper backdrops and vintage picture frames, the campaign will grab people's attention immediately, especially since it alludes to winning a lot of money.
Conceived and created by DDB, the New York Lottery Family Feud ad campaign was art directed by Michael Kushner with creative direction by Rich Sharp and Mike Sullivan. Visually appealing with bold typography, retro wallpaper backdrops and vintage picture frames, the campaign will grab people's attention immediately, especially since it alludes to winning a lot of money.
Trend Themes
1. Lottery Photo Walls - Incorporating winning lottery tickets into family photo walls as a new way to advertise lottery games
2. Humorous Lottery Ad Campaigns - Using humor to promote lottery games in a fresh and unconventional way
3. Vintage-inspired Lottery Art Direction - Utilizing vintage and retro elements in lottery ad campaigns to appeal to nostalgia and aesthetics
Industry Implications
1. Lottery and Gaming - Lottery and gaming companies can incorporate winning tickets into advertising campaigns to appeal to potential players
2. Advertising and Marketing - Marketing and advertising companies can use humor and unconventional methods to promote lottery games in new and exciting ways
3. Art and Design - Art and design companies can use vintage-inspired elements in lottery ad campaigns to appeal to nostalgia and design aesthetics
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