The Extra Cold Mind Reader Rewards Drinkers with a Full Glass
Alyson Wyers — July 13, 2013 — Marketing
References: psfk
The Extra Cold Mind Reader uses brain-powered technology that rewards drinkers with ice cold beer depending on how long they can focus on cold things for.
Made for Castle Lite beer from South African Breweries, the drinker wears an EEG headset that measures spontaneous brain activity. The catch is the drinker must do this while being presented with distracting images of extreme heat. In addition to visuals, the Extra Cold Mind Reader also uses lighting, cold air and sound effects for an intensely immersive experience.
This challenge allows drinkers to engage with the brand in a creative and sensory way. The Extra Cool Mind Reader was designed by Hellocomputers and built by Thinking—resulting in a cool collaboration.
Made for Castle Lite beer from South African Breweries, the drinker wears an EEG headset that measures spontaneous brain activity. The catch is the drinker must do this while being presented with distracting images of extreme heat. In addition to visuals, the Extra Cold Mind Reader also uses lighting, cold air and sound effects for an intensely immersive experience.
This challenge allows drinkers to engage with the brand in a creative and sensory way. The Extra Cool Mind Reader was designed by Hellocomputers and built by Thinking—resulting in a cool collaboration.
Trend Themes
1. Brain-powered Technology - Opportunity for companies to develop innovative products and experiences that utilize brain-powered technology to enhance consumer engagement.
2. Immersive Experiences - Potential for businesses to create immersive experiences that combine visual, auditory, and sensory elements to captivate consumers and leave a lasting impression.
3. Sensory Marketing - Disruptive innovation opportunity for brands to leverage sensory marketing techniques to create unique and memorable interactions with consumers.
Industry Implications
1. Beverage Industry - Potential for beverage companies to incorporate brain-powered technology and immersive experiences to enhance product branding and consumer engagement.
2. Event Planning Industry - Opportunity for event planners to create innovative and memorable experiences by integrating brain-powered technology and sensory marketing techniques.
3. Advertising and Marketing Industry - Disruptive innovation opportunity for advertising and marketing agencies to leverage brain-powered technology and create immersive campaigns that capture consumers' attention.
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