The Festival International de la Photographie Culinaire Campaign is Tasty
Meghan Young — March 13, 2013 — Marketing
References: studiosc.br & ibelieveinadv
The Festival International de la Photographie Culinaire ad campaign will whet people's appetite in more ways than one. Not only will it get viewers hungry for incredible street food, it will also have them craving photographic captures of such tasty meals. A celebration of both food and photography, the images concentrate on aerial shots as though suggesting that people will enjoy a heavenly experience at the festival.
Conceived and executed by Brazil-based ad agency Studio SC, the Festival International de la Photographie Culinaire ad campaign was creative and art directed by Ilson Igreja, who also wrote the copy. Ranging in different delectable foods, the images were colorfully shot by photorgrapher Sergio Coimbra and expertly retouched by Washington Borges and Claudio Di Bernardo.
Conceived and executed by Brazil-based ad agency Studio SC, the Festival International de la Photographie Culinaire ad campaign was creative and art directed by Ilson Igreja, who also wrote the copy. Ranging in different delectable foods, the images were colorfully shot by photorgrapher Sergio Coimbra and expertly retouched by Washington Borges and Claudio Di Bernardo.
Trend Themes
1. Aerial Food Photography - Opportunity for photographers to specialize in capturing mouth-watering aerial shots of food for advertising campaigns.
2. Food and Photography Fusion - Emerging trend of combining culinary experiences with visual art to create unique and immersive events.
3. Street Food Appreciation - Growing recognition and celebration of street food as a gourmet culinary experience that can be captured and promoted through photography.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity in creating visually striking aerial food photography campaigns to entice customers and promote food-related events.
2. Food and Beverage - Potential for collaboration with professional photographers and artists to enhance the visual appeal and storytelling of culinary products and experiences.
3. Event Planning and Culinary Tourism - Opportunity to leverage the trend of combining food and photography to create unique and immersive experiences that attract both local and international participants.
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