'Cookbook Create' Contains Recipes from SXSW Tech Bigwigs
Rahul Kalvapalle — March 23, 2014 — Lifestyle
References: cookbookcreate & tech.co
The SXS 2014 festival had a number of highlights, but the tastiest attraction of all was 'Cookbook Create,' the official SXSW 2014 Interactive Cookbook.
While famous tech personalities and innovators are an annual feature at SXSW with their speeches and presentations, it's difficult to get a look at what their day-to-day lives are like. The SXSW 2014 Interactive Cookbook aims to do just that by compiling 100 recipes from famous tech figures.
Founder and CEO of 'Cookbook Create' Anna Curran says, she "thought it would be great fun to get to hear what past [SXSW] speakers make at home and get a peek into their personal style beyond the public sphere.”
The result is an interactive cookbook containing recipes for such delights as 'Mama Crowley's Mac & Cheese' (by Foursquare CEO Denise Crowley), 'Black Light Cocktails' (by MIT Media Lab director Joi Ito). The book also includes an article called 'How To Order Takeout' by Craigslist founder, and apparently reluctant chef, Craig Newmark.
While famous tech personalities and innovators are an annual feature at SXSW with their speeches and presentations, it's difficult to get a look at what their day-to-day lives are like. The SXSW 2014 Interactive Cookbook aims to do just that by compiling 100 recipes from famous tech figures.
Founder and CEO of 'Cookbook Create' Anna Curran says, she "thought it would be great fun to get to hear what past [SXSW] speakers make at home and get a peek into their personal style beyond the public sphere.”
The result is an interactive cookbook containing recipes for such delights as 'Mama Crowley's Mac & Cheese' (by Foursquare CEO Denise Crowley), 'Black Light Cocktails' (by MIT Media Lab director Joi Ito). The book also includes an article called 'How To Order Takeout' by Craigslist founder, and apparently reluctant chef, Craig Newmark.
Trend Themes
1. Interactive Cookbooks - Disruptive innovation opportunity: Develop a platform for interactive cookbooks that allows users to share and customize recipes from famous personalities.
2. Tech Celebrity Recipes - Disruptive innovation opportunity: Create a marketplace for tech celebrities to monetize their recipes and engage with fans through virtual cooking experiences.
3. Personalized Culinary Experiences - Disruptive innovation opportunity: Build a service that offers personalized cooking recommendations based on users' preferences and the cooking styles of famous tech figures.
Industry Implications
1. Online Recipe Platforms - Disruptive innovation opportunity: Develop an online platform that combines recipe sharing, customization, and social interaction to revolutionize the way people discover and engage with recipes.
2. Celebrity Endorsement Services - Disruptive innovation opportunity: Create a platform that connects famous tech personalities with brands and cooking-related businesses for endorsement deals and collaborations.
3. Personalized Food Technology - Disruptive innovation opportunity: Leverage artificial intelligence and data analytics to create personalized cooking experiences tailored to individual tastes, dietary restrictions, and tech celebrity influences.
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