This Millennial-Focused Campaign Combines Nissan and the NCAA
References: nissannews & brandchannel
Nissan recently launched a sponsored sports campaign, which is a collaborative effort between the car brand and the National Collegiate Athletic Association (NCAA). The sponsorship is a four-year agreement that will allow the car brand and NCAA to work together in gaining traction and support for college sports.
This groundbreaking campaign is being described as the “widest-reaching sponsorship in the history of collegiate sports in America." The ultimate goal for the sponsored sports campaign is to aid Nissan in connecting with Millennials and college sports fans. The idea is to build a relationship with young athletes in order to establish a brand connection.
The campaign will consist of TV commercials, involvement of local Nissan dealers, stadium signage and new Wi-Fi networks at campus sports facilities. Finally, there will be a mobile app that appeals directly to college sports fans.
This groundbreaking campaign is being described as the “widest-reaching sponsorship in the history of collegiate sports in America." The ultimate goal for the sponsored sports campaign is to aid Nissan in connecting with Millennials and college sports fans. The idea is to build a relationship with young athletes in order to establish a brand connection.
The campaign will consist of TV commercials, involvement of local Nissan dealers, stadium signage and new Wi-Fi networks at campus sports facilities. Finally, there will be a mobile app that appeals directly to college sports fans.
Trend Themes
1. Sponsored Sports Campaigns - Opportunity for brands to leverage sports partnerships to connect with target audience and increase brand recognition.
2. Millennial Marketing - Opportunity for brands to target Millennials through sports sponsorships and build brand loyalty.
3. Technology Integration - Opportunity for brands to enhance fan experience through mobile apps and new technological features at sports facilities.
Industry Implications
1. Automotive - Opportunity for car brands to sponsor sports campaigns and increase brand visibility.
2. Sports - Opportunity for sports organizations to collaborate with brands and generate additional revenue through sponsorships.
3. Advertising - Opportunity for advertising agencies to create and execute engaging campaigns that connect brands with target audiences.
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