Recalling our years of innocence inspires happiness amid a dour economy
Implications - When times get tough, consumers recall childhood, an age of innocence and naivety. Innovations that successfully inspire this nostalgia align their brand with positivity and hope. They similarly empower consumers to escape from the negative aspects of adulthood, if even just for the duration of a 30-second ad spot.
Trend Themes
1. Childhood Nostalgia - Innovations that successfully inspire nostalgia align their brand with positivity and hope, empowering consumers to escape from the negative aspects of adulthood for a period of time.
2. Surreal Imagery - Captivating, imaginative, and rarely seen imagery that caters to consumers' fantastical desires will hold their attention and increase the likelihood of product purchases.
3. Personalization - Consumers want more than what is offered by manufacturers, and therefore personalized and customized products offer opportunities for disruptive innovation.
Industry Implications
1. Advertising/marketing - Marketers can utilize childhood nostalgia and surreal imagery to access consumers' emotions and increase brand loyalty.
2. Entertainment - Creating content that allows viewers to escape into a fantastical world, like with 'Where The Wild Things Are,' offers a unique opportunity to drive cult success.
3. E-commerce/retail - Personalized and customized products, like the LEGO figurines, can be a disruptive innovation and draw in consumers who crave unique items.
5 Featured, 23 Examples:
581,245 Total Clicks
Date Range:
Feb 09 — Mar 09
Trending:
Average
Consumer Insight Topics:
