Microblogging reaches a fever pitch, and one service is used for both bad and good
Implications - Twitter is now hitting the mainstream. It's altering the way people communicate with each other online, and its powers can be used for either good or bad. Twitter poses some incredible opportunities for marketing and news dissemination, but the Twitter community can quickly team up against, and exploit, the wrong campaign.
Trend Themes
1. Real-time Social Media - The ability for social media platforms like Twitter to provide real-time interaction for its users provides an opportunity for businesses to invest in using one of these sites so they have a platform in which to reach this young generation of social media site users.
2. Social Media Mishaps - Companies need to be cautious when using social media as it can lead to brand damage and negative public relations, as seen in the Skittles relaunch, presenting an opportunity for businesses to create guidelines and policies to protect their brand image.
3. Celebrity Twitter Use - The use of Twitter by celebrities provides opportunities for brands to capitalize on this trend by engaging with celebrities on Twitter to promote their products and diversify their marketing strategies.
Industry Implications
1. Marketing - The use of real-time social media provides an opportunity for marketers to engage with audiences in real-time and provide targeted, relevant content.
2. Public Relations - Social media mishaps present an opportunity for public relations professionals to create guidelines and policies to protect their brand image in the digital age.
3. Entertainment - Celebrity Twitter use creates opportunities for entertainment brands to engage with celebrities on social media platforms to promote their products and engage with fans in real-time.
12 Featured, 40 Examples:
1,079,376 Total Clicks
Date Range:
Feb 09 — Mar 09
Trending:
Warm
Consumer Insight Topics:
