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Twitter Mania

Microblogging reaches a fever pitch, and one service is used for both bad and good

Implications - Twitter is now hitting the mainstream. It's altering the way people communicate with each other online, and its powers can be used for either good or bad. Twitter poses some incredible opportunities for marketing and news dissemination, but the Twitter community can quickly team up against, and exploit, the wrong campaign.
Trend Themes
1. Real-time Social Media - The ability for social media platforms like Twitter to provide real-time interaction for its users provides an opportunity for businesses to invest in using one of these sites so they have a platform in which to reach this young generation of social media site users.
2. Social Media Mishaps - Companies need to be cautious when using social media as it can lead to brand damage and negative public relations, as seen in the Skittles relaunch, presenting an opportunity for businesses to create guidelines and policies to protect their brand image.
3. Celebrity Twitter Use - The use of Twitter by celebrities provides opportunities for brands to capitalize on this trend by engaging with celebrities on Twitter to promote their products and diversify their marketing strategies.
Industry Implications
1. Marketing - The use of real-time social media provides an opportunity for marketers to engage with audiences in real-time and provide targeted, relevant content.
2. Public Relations - Social media mishaps present an opportunity for public relations professionals to create guidelines and policies to protect their brand image in the digital age.
3. Entertainment - Celebrity Twitter use creates opportunities for entertainment brands to engage with celebrities on social media platforms to promote their products and engage with fans in real-time.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 40 Examples:
1,077,565 Total Clicks
Date Range:
Feb 09 — Mar 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Twittering Food Trucks
Twittering Food Trucks
Koji BBQ Taco Truck Fuels Hungry Angelenos
The guys that run the Koji Korean BBQ taco truck must be onto something. Koji BBQ has an active Twitter account (@KogiBBQ), where they post their exact location du jour. When nighttime falls in La-La… MORE
play_circle_filledAugmented Reality Tee Shirts
Augmented Reality Tee Shirts
Squidder's E-Shirt Displays Hologram of Your Last Twitter Post
The code geniuses over at Squidder have created what is officially the coolest e-shirt I’ve ever seen--one that uses augmented reality to display a hologram of the wearer’s last Twitter post. Um,… MORE
Catastrophic Candy Branding
Catastrophic Candy Branding
Skittles Relaunches Website as Twitter Search, Offensive Tweets Ensue
I’m not sure this is what Skittles had in mind when they relaunched their website as a Twitter search. In theory, the idea was to turn Skittles.com into a one-stop shop for all Skittles-related activity… MORE
Twitter-Fueled TV Launches
Twitter-Fueled TV Launches
P. Diddy Leverages His 227,000 Followers for "P. Twitty TV"
With the increase in celebrities using social networking sites like Twitter, P. Diddy has cleverly used his Twitter following (which is approximately 227,000 followers at the time of writing) to launch… MORE
Microblogging A-Listers
Microblogging A-Listers
Ashton Kutcher & Demi Moore Twittered from Oscars, Posted Videos
Just as we’ve had fake celebrity Facebook profiles and Twitter accounts - now we have real celebrity “Tweeps” and video footage from the Oscars. Ashton Kutcher and Demi Moore, “the most prolific Oscar… MORE
Twitter For Saving Lives
Twitter For Saving Lives
Skiers Tracked Down Via Tweets and Google Maps
A group of early adopters was skiing in the Alps when two of them went missing. By Tweeting, friends were able to get the cell phone number of one of the missing. Using the GPS signal and Google Maps,… MORE
Ads Killed by Social Mothers
Ads Killed by Social Mothers
Twitter Moms Destroy Motrin Marketing in 48 Hours
Lest marketers think the social aspect of being online is just something the “kids” do, the Motrin experience should make them shudder. Two days after Johnson & Johnson put a web-only video about the hazards… MORE
Twitter on TV
Twitter on TV
Replacing Yellavision With On-ScreenTweeting To Express Yourself
What a great idea. I’m always yelling at the television, and the woman that lives with me doesn’t like it one bit. But add Twitter to the bottom of the screen, and I can yell on YOUR television. Or… MORE
Twittering Surgeons
Twittering Surgeons
Social Network-Savvy Doctors Share Step-by-Step With Students
Michigan surgeons at Henry Ford Hospital are using Twitter to teach new techniques. Teaching via social-networking tools is becoming more common as a tech-savvy generation fills the ranks of future physicians.… MORE
Twittering Jurors
Twittering Jurors
Courtroom Live-Blogging Raises Legal Issues
Twitter’s popularity is out of control, and even jurors are getting into the act while they’re in the courtroom. This is exciting for people who care about social media, but not particularly conducive… MORE
Microblogging Plane Crashes
Microblogging Plane Crashes
Twitter User Gives Firsthand Account of Accident in Real Time
If you were awake yesterday, you undoubtedly heard about the plane crash in Denver. In breaking-news-style, it was covered and recovered with conflicting facts and second-person accounts of speculation.… MORE
Twitter Media Takeovers
Twitter Media Takeovers
Chicago Tribune Masthead Now Features Twitter Usernames
Twitter’s popularity seems to continue unabated; yesterday’s Chicago Tribune website debuted an all-new masthead that featured Twitter usernames beside the publishers and editors where e-mail addresses… MORE

Related Examples

Interactive Twitter Charts
Interactive Twitter Charts
Mailana Maps Your Tweets and Those of Your Followers
Real-Time Social Searches
Real-Time Social Searches
Twitter Adds Search and Trends to Home Page
Silent Social Media
Silent Social Media
@TheMime Leaves Twitter Speechless Without Any Effort
DIY E-Shirts
DIY E-Shirts
StitchLits LED Sewing Kit Makes Electronic Apparel Effortless
play_circle_filledDemystifying Explosive Growth
Demystifying Explosive Growth
Evan Williams Speaks About Twitter's Success at TED
Twitter-Inspired Dictionaries
Twitter-Inspired Dictionaries
140pedia Defines the World in 140 Characters or Less
Fake Celebrity Networking 2.0
Fake Celebrity Networking 2.0
‘FakTwitter' Involves Aussie Celebrity Twitter Profiles
Fakebooking
Fakebooking
Kate Winslet Imposter Calls Angelina Jolie "Fat-Lipped Crazy Cow"
20 Incredible Electronic Shirts
20 Incredible Electronic Shirts
Intelligent Interactive Casual Clothing for Tech-Hungry Masses
Sociable E-Shirts
Sociable E-Shirts
Wearable 'Friend Finder' Lights Up When You're Near a Personality Match
Healthy Food Fusions
Healthy Food Fusions
Studying Food Synergy Can Help You Lose Weight and Prevent Cancer
play_circle_filledInteractive Webcam Ads
Interactive Webcam Ads
Mini Cabrio Augmented Reality Campaign
39 Deliciously Innovative Restaurant Ideas
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play_circle_filledMicroblogging Appliances
Microblogging Appliances
Washing Machine Tweets When Cycle Completes
Micro-Blogging Auctions
Micro-Blogging Auctions
Tweebay Uses Twitter For Socially Connected Selling
23 Twittervations
23 Twittervations
Amputations via SMS
Amputations via SMS
Doctor Gets Instructions for Surgery in a Text Message
Solar-Powered Ice Cream Trucks
Solar-Powered Ice Cream Trucks
The MERM Minivan is an Eco-Friendly Roach Coach
Credit Crunch Food Certificates
Credit Crunch Food Certificates
Mega Restaurant Discounts
Celebratory Micro-Blogs
Celebratory Micro-Blogs
Twitter Buzzing with Congrats for Obama
Twitter for Terrorists
Twitter for Terrorists
Criminal Communication Through Microblogging
Retro Mom Photo Shoots
Retro Mom Photo Shoots
'Mommie Dearest' in Numero Magazine
Twitter Proposals
Twitter Proposals
Popping the Question Online
Twitter Aggregators
Twitter Aggregators
FAVRD Shows Day's Best Posts
Hijacked Micro-Blogging
Hijacked Micro-Blogging
Twitter is Penis
play_circle_filledTwitter for Businesses
Twitter for Businesses
Yammer Brings Microblogging to Work
Twitter Cookies
Twitter Cookies
Fortunes Based on Real Tweets
Crash Landing Videos
Crash Landing Videos
Quantas 747 Jet Lands Despite Giant Hole
Live Celebrity Surgery
Live Celebrity Surgery
Bridgette Neilsen's Plastic Surgery
Get Paid to Use Twitter
Get Paid to Use Twitter
Linkbee Puts Ads in Your Tweets
play_circle_filledFree Botox For YouTube Posts
Free Botox For YouTube Posts
Innovative Surgery Promotions
Jail Bail Via Twitter
Jail Bail Via Twitter
Student Rescued After Tweet in Egypt
High Performance Breast Pumping
High Performance Breast Pumping
Techy Solution for Working Moms
Adults Only Twitter
Adults Only Twitter
Boobik
The Hot Momma Diaper Bag
The Hot Momma Diaper Bag
Kate's Boutique (Follow-Up)
Trend Hunter on Twitter
Trend Hunter on Twitter
Science-Fusion Cuisine
Science-Fusion Cuisine
Molecular Gastronomy at the Fat Duck
play_circle_filledMommy Makeovers
Mommy Makeovers
The Rise of Post Pregnancy Surgery
play_circle_filledAugmented Reality
Augmented Reality
Real And Virtual Actors In One Show
Virtual Reality Meets Home Design
Virtual Reality Meets Home Design
Metaio Technologies' Augmented Reality Software