Our fascination with tracking others for security is met with mixed emotion
Implications - Surveillance has long been used in both the public and private sector, and now individuals are fighting back using satire and humor. Unusual documentaries, ad campaigns and products subversively cause individuals to compare their own definitions of privacy against that of the city or state at large.
Trend Themes
1. Satirical Surveillance - As traditional surveillance methods face more pushback from consumers, brands can tap into the trend of satire and humor to address privacy concerns in a lighthearted way.
2. Contemporary Design - Consumers are looking for sleek and modern design, providing companies with the opportunity to focus on clean-cut, minimalist products that appeal to a wide range of shoppers.
3. Personalized Surveillance - With personalized surveillance footage becoming more commonplace, businesses can tap into this to provide customers with unique and personalized experiences through products and services.
Industry Implications
1. Home Decor - Quirky and unique products in home decor attract consumers who want to incorporate their personality and identity into their living spaces.
2. Film Industry - The film industry can tap into the trend of one-of-a-kind experiences and personalized perspectives, like Robert Spence's Eyeborg Project.
3. Theme Parks - Theme parks can use cutting-edge surveillance technology to provide visitors with interactive and personalized experiences, like the Alton Towers 'YourDay' program.
6 Featured, 24 Examples:
472,201 Total Clicks
Date Range:
Jan 09 — Mar 09
Trending:
Mild
Consumer Insight Topics:
