Tech-heavy automobiles as hubs for productivity, not isolation chambers
Implications - The car used to be an isolation chamber from the outside world. Car modifications that integrate smartphones or the Internet, however, allow drivers to safely stay connected while on the road and thereby upgrade the standard passenger car into a futuristic moving multimedia experience.
Trend Themes
1. In-car Connectivity - Car modifications that integrate smartphones or the Internet allow drivers to upgrade the standard passenger car into a futuristic moving multimedia experience.
2. Apps for Autos - Automotive brands can work on a new series of compatible downloadable widgets that will make cars responsive to inputs from exterior sources.
3. Internet-enabled Cars - Internet access in vehicles can transform cars into Wi-Fi hubs allowing users to browse the web and access social media in their cars.
Industry Implications
1. Automotive & Transportation - Car manufacturers and companies that provide in-car communication systems should explore opportunities to incorporate technologies for safer, more efficient and connected driving.
2. Mobile Technology - Mobile app and smartphone makers can work on developing apps compatible with in-car communication systems to provide more integrated and personalized driving experiences.
3. Online Services - Online services like Fuelly can provide car owners with essential tools and information that can help them understand their vehicle's performance better.
