Bank Norwegian Makes Your Childhood Dreams Come True
Vincent Salera — February 11, 2009 — Pop Culture
References: adsoftheworld
Ever dreamed of receiving a pony, hanglider, or waterjet as a child? Well Bank Norwegian can help you make your dreams come true, even though it may take about 50 years.
Their tagline reads “Saving. It might take a while. Bank Norwegian. Loans you can live with.”
The people used in these ads are perfect in translating the message of finally receiving what you wished for after so many years. I love the woman with the pony, her facial expression is priceless.
The furnishing used in each ad, especially that funky pink carpet and pillows in the hanglider ad, really add a touch of “saving your money for your dream purchase.”
The ads were created by advertising agencyKitcen, Oslo, Norway, with creative direction by Per Erik Jarl and Eirik Stensrud. The copy was written by Christian Hygen and Thomas Askim, with photography by Morten Borgestad.
Their tagline reads “Saving. It might take a while. Bank Norwegian. Loans you can live with.”
The people used in these ads are perfect in translating the message of finally receiving what you wished for after so many years. I love the woman with the pony, her facial expression is priceless.
The furnishing used in each ad, especially that funky pink carpet and pillows in the hanglider ad, really add a touch of “saving your money for your dream purchase.”
The ads were created by advertising agencyKitcen, Oslo, Norway, with creative direction by Per Erik Jarl and Eirik Stensrud. The copy was written by Christian Hygen and Thomas Askim, with photography by Morten Borgestad.
Trend Themes
1. Childhood Dreams - Disruptive innovation opportunity: Create products or services that help adults fulfill their childhood dreams, tapping into a market of nostalgic consumers.
2. Long-term Saving - Disruptive innovation opportunity: Develop innovative financial solutions that encourage long-term saving and make big dreams achievable through affordable loans or investment strategies.
3. Emotional Advertising - Disruptive innovation opportunity: Use emotional storytelling in advertising campaigns to connect with consumers on a deeper level and evoke a sense of longing and fulfillment.
Industry Implications
1. Financial Services - Disruptive innovation opportunity: Explore new ways to facilitate long-term savings, lending, and investment options that cater to consumers' aspirations.
2. Travel and Leisure - Disruptive innovation opportunity: Create unique travel experiences or packages that allow adults to fulfill their childhood dreams and create lasting memories.
3. Advertising and Marketing - Disruptive innovation opportunity: Experiment with emotional storytelling techniques in advertising to create impactful campaigns that resonate with consumers' desires and aspirations.
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