A Paxan Company Success Story
References: iran-export & sicksack
Barf in your hair, barf in your underwear, barf in your sink. No, the exorcist is not being filmed in your home. It's the line of BARF cleaning products from Paxan Company based in Iran. Interestingly enough, the biggest buyers of Barf are Europeans. They must really love the smell of barf in the morning. Apparently, the word Barf is Persian, meaning snow. But who cares? Barf is cool!
Just think of all the cool things you can say about Barf: "I soak my underwear in Barf." "I wash my hair in Barf and it smells terrific." And of course my personal favorite: "If you stink, wash yourself in Barf, your friends will notice the difference!"
You have got to check out the link I put in to the Russian advertisement for this soap. It's not English, but it's very visually stimulating. Sort of frustrated-video game designer meets Disney production. It's got Barf written all over it.
Just think of all the cool things you can say about Barf: "I soak my underwear in Barf." "I wash my hair in Barf and it smells terrific." And of course my personal favorite: "If you stink, wash yourself in Barf, your friends will notice the difference!"
You have got to check out the link I put in to the Russian advertisement for this soap. It's not English, but it's very visually stimulating. Sort of frustrated-video game designer meets Disney production. It's got Barf written all over it.
Trend Themes
1. Barf Cleaning Products - Innovative cleaning products that tackle specific types of mess, such as barf, can disrupt the general cleaning industry.
2. Internationalized Branding - Language-specific branding can help products stand out in international markets, as evidenced by the popularity of the Persian-named 'Barf' cleaning products in Europe.
3. Multimedia Advertising - Combining different visual elements and media, such as the Russian advertisement for 'Barf' soap, can create memorable and effective advertising campaigns.
Industry Implications
1. Cleaning Products - Companies can find success by creating products that specifically target unique or niche cleaning needs and building a branding strategy around it.
2. International Trade - Selling unique or uncommon products from other countries can be a successful business strategy, as seen with the popularity of Persian-named 'Barf' cleaning products in Europe.
3. Advertising - Innovative digital and visual advertising strategies, like the Russian advertisement for 'Barf' soap, can capture consumers' attention and generate buzz for a product.
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