Laugh-inducing clothing brings understated whimsy to fashion
Implications - When times are tough, a laugh is hard to come by. Undergarments with a sense of humor remind the wearer that no matter how hard the day is, they’re safeguarding a silly secret. And mismatched collections similarly speak to tight budgets that can’t accommodate luxuries like matching lingerie.
Trend Themes
1. Humorous Undergarments - Clothing items with a sense of humor, like mismatched or silly underwear, provide a source of lightheartedness and self-expression during difficult times
2. Photography-based Apparel - Photographers are exploring the limits of gender and sexual ambiguity through their work; capturing and showcasing lace, embellished decor, and romantic prints on both male and female models
3. Innovative Designs and Technology - With cell phone cases and electronic devices available for output power, new materials and designs are also being considered for undergarment construction to promote user health and weight loss through creative fabrication
Industry Implications
1. Fashion and Apparel - Opportunities for clothing and undergarment manufacturers to create playful new items to boost morale during tough times and promote self-expression
2. Photography and Art - Exploring and exploiting the limits of traditional gender roles and sexual norms through photography can introduce greater diversity and inclusion to art and advertising campaigns
3. Technology and Health - New materials and technology combined in undergarments can potentially promote health and wellness with benefits such as weight loss and improved circulation
