Clorox Mermaid Ad Harnesses Vivid Childhood Imaginations
Vincent Salera — February 27, 2009 — Life-Stages
References: youtube
Clorox commercials have an ever-growing fan club, and I'm not surprised. This mermaid commercial is an excellent example of an ad worth watching, with its combination of beautiful special effects and original musical score.
You can also purchase the music from this Clorox mermaid commercial; it's available in an extended version on an album called 'The Blue Sky Project: A Clorox Charity Collection.'
Implications - Ads that take any ordinary product from drab to fab are hard to come by in the marketing world these days. Surreal imagery that is captivating, unseen and that caters to viewers' fantasies will hold a viewer's attention as consumers like to experience the possibilities that may accompany the purchase of a certain product.
You can also purchase the music from this Clorox mermaid commercial; it's available in an extended version on an album called 'The Blue Sky Project: A Clorox Charity Collection.'
Implications - Ads that take any ordinary product from drab to fab are hard to come by in the marketing world these days. Surreal imagery that is captivating, unseen and that caters to viewers' fantasies will hold a viewer's attention as consumers like to experience the possibilities that may accompany the purchase of a certain product.
Trend Themes
1. Fantasy-based Advertising - There is a trend of using surreal imagery and fantastical elements in ads to captivate viewers and spark their imagination.
2. Music Merchandising - There is a trend of selling music used in commercials as stand-alone products, creating an additional revenue stream.
3. Attention-grabbing Commercials - There is a trend of creating ads that are visually stunning and captivating in order to hold consumer attention and generate brand interest.
Industry Implications
1. Marketing and Advertising - Marketers and advertisers can adopt the trend of using fantasy and surrealism in their ads to create a more eye-catching and memorable campaign.
2. Music and Entertainment - The music industry can explore selling music used in commercials as standalone products, creating a new revenue stream and reaching a new audience.
3. Consumer Packaged Goods - Consumer packaged goods companies can invest in attention-grabbing commercials to differentiate themselves from competitors and spark consumer interest in their products.
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