The Ritz-Carlton Do Good, Feel Good Package Offered a Luxury Upgrade
Alyson Wyers — October 10, 2014 — World
References: corporate.ritzcarlton & springwise
In an effort to reward those who volunteered and gave back to the community, the Ritz-Carlton offered a luxury upgrade to do-gooders. The Washington hotel honored guests who were involved with community projects during their visit with a number of free perks.
The 'Do Good, Feel Good' package specifically treated customers who volunteered with DC Central Kitchen. Guests could take an exclusive behind-the-scenes tour of the non-profit organization and were then asked to volunteer afterwards. The luxury upgrade also consisted of complimentary free passes to the hotel's sports complex, breakfast for two and valet parking. In addition to access to the Ritz-Carlton's luxury services, they could participate in award-winning charity work when the offer was still available.
The 'Do Good, Feel Good' package specifically treated customers who volunteered with DC Central Kitchen. Guests could take an exclusive behind-the-scenes tour of the non-profit organization and were then asked to volunteer afterwards. The luxury upgrade also consisted of complimentary free passes to the hotel's sports complex, breakfast for two and valet parking. In addition to access to the Ritz-Carlton's luxury services, they could participate in award-winning charity work when the offer was still available.
Trend Themes
1. Volunteer-rewarding Packages - Offering luxury upgrades and perks to volunteers as a way to recognize and reward their contributions.
2. Community Engagement Tourism - Developing travel experiences that include interactions with local communities and opportunities for guests to give back.
3. Cause Marketing Partnerships - Creating collaborations between luxury brands and non-profit organizations to create mutually beneficial marketing campaigns that promote social good.
Industry Implications
1. Luxury Hospitality - Luxury hotels and resorts can embrace volunteer rewarding packages as a way to attract socially conscious travelers and enhance their brand image.
2. Non-profit Organizations - Non-profits can explore partnerships with luxury hotels to engage volunteers, create unique experiences, and raise awareness for their cause.
3. Travel and Tourism - The travel industry can leverage the concept of community engagement tourism to offer travelers meaningful and immersive experiences that go beyond traditional sightseeing.
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