The Anthon Berg Generous Upgrader Rewards Those with Bad Seats
Michael Hines — October 13, 2013 — World
References: anthonberg & fastcocreate
Those flying out of Copenhagen recently received a treat in the form of the Anthon Berg Generous Upgrader program. The Danish chocolate company, known for rewarding generosity and acts of kindness, decided to give away chocolate to those flying. Folks who had bad seats received the large chocolate gift packs and those who had the good seats only got small pieces.
Anthon Berg was able to tell who sat where and the quality of said seat thanks to SeatGuru. The travel site helped build a machine that scanned boarding passes to determine the quality of a person's seat. Everyone got free chocolate, but those who sat at the back of the plane or near the bathrooms got large gift bags along with other goodies. You can check out the video to see the Anthon Berg Generous Upgrader in action.
Anthon Berg was able to tell who sat where and the quality of said seat thanks to SeatGuru. The travel site helped build a machine that scanned boarding passes to determine the quality of a person's seat. Everyone got free chocolate, but those who sat at the back of the plane or near the bathrooms got large gift bags along with other goodies. You can check out the video to see the Anthon Berg Generous Upgrader in action.
Trend Themes
1. Rewarding Generosity - Companies can create innovative programs that reward acts of kindness or generosity, fostering positive customer experiences.
2. Personalized Customer Experiences - Using technology and data, companies can personalize customer experiences based on their preferences and circumstances.
3. Integration of Travel and Hospitality with Technology - The integration of technology into the travel and hospitality industry presents opportunities for creating unique and memorable customer experiences.
Industry Implications
1. Confectionery - Chocolate and confectionery companies can explore innovative ways to surprise and delight customers, enhancing brand loyalty.
2. Travel - The travel industry can adopt technology-driven solutions to create personalized experiences and increase customer satisfaction.
3. Hospitality - Hotels and airlines can leverage technology to differentiate their services and enhance customer satisfaction through personalized offerings.
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