New parents turn to ready-made kits to aid in everyday responsibilities
Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children.
Workshop Question - What services does your brand offer that can be made customizable to its consumers' distinct lifestyles and preferences?
Trend Themes
1. Pre-packaged Parenting - Kits that provide everything from infant supplies to personal hygiene products become increasingly popular for soon-to-be parents.
2. Tailored Subscription Services - More subscription services are adopting a tailored approach to provide customized options for individuals based on their age, season and pregnancy stage.
3. Healthy Family Meals - Meal kit services offering organic, flexible and child-friendly options are growing in popularity among families, emphasizing healthy and easy-to-prepare meals.
Industry Implications
1. Parenting and Baby Products - Businesses focused on supplying parenting and baby products can consider the potential of providing pre-packaged kits for parents and subscription services curated to parents' specific needs.
2. Individualized Subscription Services - Subscription services can take hold of the trend of tailored, individualized subscription services to tailor their customers' experiences in a more precise and satisfying manner.
3. Fresh Food and Meal Kits - Meal kit services catering to families with child-friendly, healthy, flexible and easy-to-prepare options can consider expanding their offering to include a wider audience.
6 Featured, 49 Examples:
174,412 Total Clicks
Date Range:
Feb 15 — Sep 16
Trending:
Average
Consumer Insight Topics:
