Goloco Connects People to Local Businesses and the Community
Laura McQuarrie — May 11, 2015 — Business
References: goloco & thestarphoenix
Goloco is a membership card of a different kind—one that means every purchase is used to support small businesses and charities in the Saskatoon area.
The membership card was developed by Karsten and Jennifer Felske, who both see local businesses as the backbone of what gives a community so much character. The membership card costs $25 to use annually, and the deals a shopper can get vary from shop to shop. Some businesses choose to give percentage discounts, while others make use of Goloco for buy-one-get-one promotions.
As well as having people feel good about engaging nearby businesses, Goloco increases the incentive for having a card by donating 5% of the proceeds for every card sold to Saskatoon charities. Emphasizing the community aspects of Goloco, members help to decide which charitable causes are supported.
The membership card was developed by Karsten and Jennifer Felske, who both see local businesses as the backbone of what gives a community so much character. The membership card costs $25 to use annually, and the deals a shopper can get vary from shop to shop. Some businesses choose to give percentage discounts, while others make use of Goloco for buy-one-get-one promotions.
As well as having people feel good about engaging nearby businesses, Goloco increases the incentive for having a card by donating 5% of the proceeds for every card sold to Saskatoon charities. Emphasizing the community aspects of Goloco, members help to decide which charitable causes are supported.
Trend Themes
1. Community-based Membership Programs - Develop a membership program that fosters community support and charity donations while promoting local businesses to consumers.
2. Micro-donations to Charities - Utilize micro-donations in your membership program to support local charities and boost community involvement.
3. Customized Deals and Discounts - Create a flexible membership program that allows for customized deals and discounts based on the preferences of partner businesses.
Industry Implications
1. Retail - Introduce a membership program to support local retail shops while promoting community involvement and charitable giving.
2. Hospitality - Create a community-based hospitality membership program that utilizes micro-donations to benefit local charities and increase engagement with visitors.
3. Nonprofits - Partner with local businesses to create a membership program that supports nonprofits while promoting community involvement and economic growth.
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