Neighbourly Connects Projects, Charities and Engagement
Social Business Editor — July 25, 2014 — Social Good
References: neighbourly & facebook
Founded by Nick Davies, Neighbourly is a new website (launched in October 2013) that allows local charities, businesses and social enterprises to engage with communities and vice versa. It's free to join and in a way, even if unintended, it also operates as a sort of directory of social businesses. That is to say, it's a great place to browse and get to know what kinds of new ideas are out there and what kinds of impacts they have -- or can have.
The website itself is also a a sort of business. Here's what the team wrote on who Neighbourly makes money: "neighbourly works by charging a subscription fee to companies in return for unique business functionality. This includes search tools, backed project timelines, analytics packages and a reporting dashboard. A percentage of profits from company memberships will go back into the neighbourly foundation."
Contact Information
Neighbourly website
Neighbourly on Facebook
Neighbourly on Twitter
The website itself is also a a sort of business. Here's what the team wrote on who Neighbourly makes money: "neighbourly works by charging a subscription fee to companies in return for unique business functionality. This includes search tools, backed project timelines, analytics packages and a reporting dashboard. A percentage of profits from company memberships will go back into the neighbourly foundation."
Contact Information
Neighbourly website
Neighbourly on Facebook
Neighbourly on Twitter
Trend Themes
1. Community-oriented Social Networks - Neighbourly allows local charities, businesses and social enterprises to engage with communities and vice versa, creating a new trend in community-oriented social networks.
2. Directory of Social Businesses - Neighbourly operates as a directory of social businesses, showcasing new ideas and social impacts, presenting an excellent opportunity to identify disruptive innovations.
3. Social Business Platform - Neighbourly charges subscription fees for unique business functionality, positioning itself as a social business platform ready for disruptive innovation.
Industry Implications
1. Social Networking - Neighbourly's impact on local communities creates an opportunity for the social networking industry to shift its focus towards community-oriented platforms.
2. Charities and Non-profits - Neighbourly's integration of local charities and non-profits provides opportunities to innovate and increase efficiency in the sector.
3. Business Analytics - Neighbourly's use of analytics packages and reporting dashboards positions it to disrupt the business analytics industry with social business data.
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