The Karlie Kloss x Warby Parker Sunglasses is Timelessly Feminine
Meghan Young — June 13, 2014 — Fashion
References: warbyparker & fashiongonerogue
The Karlie Kloss x Warby Parker Sunglasses collection is made up of designs that are both timeless and feminine. A great collaboration between the top model and eyewear brand, it shows just how much potential there is for a celebrity to cross over into another industry as well as a label partnering with someone with such media weight.
Comprised of three different styles, Julia, Marple and Clara, the Karlie Kloss x Warby Parker Sunglasses collection will help people stay stylish this summer season in a do-gooder way. According to Fashion Gone Rogue, "Part of the profits will go to help Edible Schoolyard NYC which helps public school build kitchens and garden." Even more incentive to pick a pair up.
Comprised of three different styles, Julia, Marple and Clara, the Karlie Kloss x Warby Parker Sunglasses collection will help people stay stylish this summer season in a do-gooder way. According to Fashion Gone Rogue, "Part of the profits will go to help Edible Schoolyard NYC which helps public school build kitchens and garden." Even more incentive to pick a pair up.
Trend Themes
1. Collaborative Celebrity Collections - Opportunity for celebrities to enter new industries and partner with established brands.
2. Timeless Feminine Designs - Growing demand for fashion items that are both classic and stylish.
3. Socially Conscious Products - Consumers are increasingly drawn to products that support charitable causes.
Industry Implications
1. Fashion - Celebrity collaborations offer opportunities for established fashion brands to expand their reach and appeal to new consumers.
2. Eyewear - The market for stylish and timeless sunglasses offers room for innovation, especially when combined with social responsibility or collaboration with celebrities.
3. Education and Philanthropy - Brands that partner with charitable organizations and causes can build brand equity by appealing to socially conscious consumers, while contributing to worthwhile causes.
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