The Stamp Out Hunger Drive Helps to End Hunger Across America
Janelle Savel — March 22, 2014 — Social Good
References: helpstampouthunger & yourhoustonnews
Every year in May, the Campbell Soup Company hosts the Stamp Out Hunger food drive in an effort to stop hunger across the United States.
Campbell’s will be joined with The National Association of Letter Carriers (NALC) and will be accepting donations left in mailboxes, which will then be handed over to local food banks and shelters. According to the US Postal Service, more than 50 million Americans suffer from hunger every day; unfortunately of that number, 17 million are children.
Stamp Out Hunger has been helping citizens for 22 years, and this food drive has delivered over one billion pounds of food. This is a simple task of giving back from both citizens and communities. The efforts behind Campbell’s to help the less fortunate, and incorporate communities, give it a moral high ground and respectable title. By showcasing these good deeds, Campbell’s is giving back while indirectly promoting its good name. Consumers will feel more loyal to a brand they’ve been integrated with; by donating their non-perishable food items, consumers will have familiarity to the brand, while continuing to support its good efforts for change.
Campbell’s will be joined with The National Association of Letter Carriers (NALC) and will be accepting donations left in mailboxes, which will then be handed over to local food banks and shelters. According to the US Postal Service, more than 50 million Americans suffer from hunger every day; unfortunately of that number, 17 million are children.
Stamp Out Hunger has been helping citizens for 22 years, and this food drive has delivered over one billion pounds of food. This is a simple task of giving back from both citizens and communities. The efforts behind Campbell’s to help the less fortunate, and incorporate communities, give it a moral high ground and respectable title. By showcasing these good deeds, Campbell’s is giving back while indirectly promoting its good name. Consumers will feel more loyal to a brand they’ve been integrated with; by donating their non-perishable food items, consumers will have familiarity to the brand, while continuing to support its good efforts for change.
Trend Themes
1. Collaborative Giving - Collaborative food drives can inspire more coordinated giving efforts for various nonprofits resulting in a more effective way to tackle social issues.
2. Social Impact Marketing - Brands can utilize their social impact initiatives to improve their PR and reputation while creating a stronger connection with consumers through shared values.
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Industry Implications
1. Food & Beverage - Food companies can develop community-led initiatives that integrate their brand into meaningful social change actions while contributing to social causes.
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3. Marketing & PR - Companies can create a win-win situation for themselves and the community by leveraging their social impact initiatives for positive PR while contributing to social causes.
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