Jet Blue Offered Free Flights to Get People Home for the Holidays
Laura McQuarrie — December 27, 2013 — Marketing
References: mashable & designtaxi
This year, there have been a ton of airlines getting in the Christmas spirit by doing good deeds for passengers and Jet Blue is another example of an airline following this pattern, by offering surprise free flights to people.
For its "Fly it Forward" campaign, Jet Blue searched for people who were looking to share a ride home on Cragislist and instead, give them a free ticket home. The lucky individuals were reached out to on a video chat and each person was elated to hear that Jet Blue would be getting them home fast and hassle-free, without any charge to them.
The heartwarming campaign puts a face to some of the many people that have to make long trips to get home and it truly demonstrates good deeds in the spirit of giving.
For its "Fly it Forward" campaign, Jet Blue searched for people who were looking to share a ride home on Cragislist and instead, give them a free ticket home. The lucky individuals were reached out to on a video chat and each person was elated to hear that Jet Blue would be getting them home fast and hassle-free, without any charge to them.
The heartwarming campaign puts a face to some of the many people that have to make long trips to get home and it truly demonstrates good deeds in the spirit of giving.
Trend Themes
1. Holiday Giving Campaigns - Opportunity for airlines and other companies to participate in holiday giving campaigns to create positive brand associations.
2. Surprise and Delight Marketing - Opportunity for brands to surprise customers with unexpected freebies or experiences to create positive emotional connections.
3. Video Chat Communication - Opportunity to leverage video chat technology to create personalized and emotional connections with customers during surprise initiatives.
Industry Implications
1. Airlines - Airlines can participate in holiday giving campaigns to foster customer loyalty and enhance brand reputation.
2. Hospitality - Hotels and resorts can implement surprise and delight strategies to create memorable experiences for guests.
3. Technology - Technology companies can develop video chat platforms and tools for businesses to enhance customer communication and engagement.
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