This Heartwarming Holiday Ad Series was Directed by Sofia Coppola
Alyson Wyers — November 5, 2014 — Marketing
References: youtu.be & fastcocreate
This holiday ad series makes crazy families (so all of them) seem normal. Directed by Sofia Coppola, four different Gap commercials use the tagline 'You don't have to get them to get them Gap.'
In Mistletoe, an awkward relative stands under the mistletoe with a few women older than him as a pair of curious cousins (or perhaps sisters) look on, giggling. The crooner holiday ad features a young boy lip syncing an old tune while his family sits in quiet conversation. For large and varied families, Gauntlet will ring particularly true. Pinball focuses more so on a romantic relationship, as a young woman is seen playing Pinball.
The Gap commercials all fall under the clothing brand's 'Dress Normal' campaign. Perfectly directed, the ads will speak strong to anyone with any kind of family.
In Mistletoe, an awkward relative stands under the mistletoe with a few women older than him as a pair of curious cousins (or perhaps sisters) look on, giggling. The crooner holiday ad features a young boy lip syncing an old tune while his family sits in quiet conversation. For large and varied families, Gauntlet will ring particularly true. Pinball focuses more so on a romantic relationship, as a young woman is seen playing Pinball.
The Gap commercials all fall under the clothing brand's 'Dress Normal' campaign. Perfectly directed, the ads will speak strong to anyone with any kind of family.
Trend Themes
1. Heartwarming Family Commercials - Unconventional and relatable family-focused commercials that evoke emotions and create a strong connection with viewers.
2. Director-driven Ad Campaigns - Collaborations between well-known directors and brands to create captivating and distinctive advertising campaigns that resonate with audiences.
3. Authentic Family Portrayals - Advertisements that depict diverse and realistic family dynamics, challenging traditional stereotypes and resonating with consumers seeking relatable content.
Industry Implications
1. Fashion - Fashion brands can explore unconventional and heartwarming approaches to promote their products, evoking emotions and creating stronger brand connections with consumers.
2. Advertising - The advertising industry can leverage director-driven campaigns to produce unique and compelling content that captivates audiences and drives brand engagement.
3. Entertainment - Entertainment companies can incorporate authentic family portrayals in their content to appeal to modern audiences seeking relatable and diverse narratives.
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