Craving escapism, consumers turn to immersive tech to push their limits
Implications - Busier schedules are leaving consumers with little time for adventure, which is being targeted by virtual reality renderings of everything from safaris to skateboarding competitions. This time and cost-effective means of exploration targets young generations accustom to using tech for escape.
Trend Themes
1. Virtual Experiential Travel - Online immersive tours and virtual reality experiences allow tourists to preview and experience destinations before leaving their homes.
2. Interactive Virtual Reality - Virtual reality technology and gaming rigs provide users with a seamless interactive experience, opening up new avenues for entertainment and simulation.
3. Immersive Journalism - Virtual reality technology is being used to create immersive, educational and engaging journalism experiences.
Industry Implications
1. Tourism and Travel - Experiential travel and virtual reality technology can enhance the tourism industry by offering customers engaging and educational experiences before they even arrive at their destination.
2. Entertainment - Interactive virtual reality systems and skateboarding digital simulations provide new entertainment experiences and methods of engaging customers.
3. Journalism - Immersive journalism experiences using virtual reality technology provide a new way for journalists to communicate and engage readers with their stories.
5 Featured, 43 Examples:
203,107 Total Clicks
Date Range:
Jun 14 — Oct 14
Trending:
Mild
Consumer Insight Topics:
