Ben & Jerry's 'Cereal Splashback' Flavors Mimic Popular Breakfasts
Laura McQuarrie — March 9, 2017 — Lifestyle
References: benjerrys.co & trndmonitor
Fruit Loot, Frozen Flakes and Cocoa Loco are three new Cereal Splashbacks from Ben & Jerry's that were recently launched to coincide with National Cereal Day.
These three flavors remind of some of the most popular breakfast cereals on the market. As Ben & Jerry’s Flavor Guru, Eric Fredette describes: "Because the sweet milk at the bottom of a cereal bowl is arguably the best part, we wanted to take our flavor concepts and make people feel like a kid again."
To celebrate the launch of these three new Cereal Splashback flavors, Ben & Jerry's set up a giant cereal bowl ball pit in New York City's Grand Central Station and gave those who stopped by the chance to sample all three cereal-inspired ice cream flavors.
These three flavors remind of some of the most popular breakfast cereals on the market. As Ben & Jerry’s Flavor Guru, Eric Fredette describes: "Because the sweet milk at the bottom of a cereal bowl is arguably the best part, we wanted to take our flavor concepts and make people feel like a kid again."
To celebrate the launch of these three new Cereal Splashback flavors, Ben & Jerry's set up a giant cereal bowl ball pit in New York City's Grand Central Station and gave those who stopped by the chance to sample all three cereal-inspired ice cream flavors.
Trend Themes
1. Breakfast-inspired Ice Creams - Ben & Jerry's 'Cereal Splashback' flavors reflect the trend of combining nostalgic breakfast flavors with ice cream, providing an opportunity for ice cream brands to tap into the breakfast market.
2. Innovative Flavor Concepts - Ben & Jerry's Cereal Splashback flavors offer a unique way to recreate the nostalgic experience of a cereal bowl, highlighting the potential for disruptive innovation in the ice cream industry by experimenting with unconventional flavor combinations.
3. Interactive Marketing Experiences - Ben & Jerry's activation of a giant cereal bowl ball pit in a major transportation hub demonstrates the growing trend of immersive and engaging marketing experiences, presenting an opportunity for brands in various industries to create memorable interactions with their consumers.
Industry Implications
1. Ice Cream - The launch of Ben & Jerry's Cereal Splashback flavors in the ice cream industry opens up possibilities for other brands to explore unique and nostalgic flavor combinations to cater to consumer preferences.
2. Breakfast Food - The popularity of Ben & Jerry's Cereal Splashback flavors indicates a potential market for breakfast food brands to expand into the ice cream category by incorporating familiar breakfast flavors into their products.
3. Marketing and Advertising - The success of Ben & Jerry's interactive marketing experience with the cereal bowl ball pit highlights the potential for marketers and advertisers to create immersive experiences that engage consumers and leave a lasting impression.
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