Coppertone's Glow with Shimmer Protects & Accentuates the Body
Laura McQuarrie — May 2, 2019 — Lifestyle
References: coppertone & allure
Coppertone recently expanded its range of sun care products in its beauty category with an all-new shimmering sunscreen. The Coppertone Glow with Shimmer boasts a lightweight, fast-absorbing formula that adds a glow to the skin, as well as a smooth feeling.
The formula is free from parabens, PABA, phthalates and oxybenzone, and is offered with various levels of SPF for varying levels of sun protection.
There are plenty of cosmetics that are infused with SPF but sunscreen products are becoming more and more skincare-like, offering not just protection but also a number of beauty benefits. Like Coppertone's newest product, many new sun care products are being infused with sparkles, shimmer and glitter, which are a far cry from products of the past that used to leave the skin with an undesirable white cast.
The formula is free from parabens, PABA, phthalates and oxybenzone, and is offered with various levels of SPF for varying levels of sun protection.
There are plenty of cosmetics that are infused with SPF but sunscreen products are becoming more and more skincare-like, offering not just protection but also a number of beauty benefits. Like Coppertone's newest product, many new sun care products are being infused with sparkles, shimmer and glitter, which are a far cry from products of the past that used to leave the skin with an undesirable white cast.
Trend Themes
1. Shimmering Sunscreens - The rise of shimmering sunscreens presents an opportunity for cosmetic brands to combine sun protection with beauty benefits.
2. Skincare-like Sunscreen Products - The trend towards sunscreen products becoming more skincare-like opens up possibilities for innovative formulations that offer both protection and beauty enhancements.
3. Infused Sun Care Products - The growing popularity of sun care products infused with sparkles, shimmer, and glitter creates an avenue for unique and visually appealing sun protection options.
Industry Implications
1. Cosmetics - The rise of shimmering sunscreens provides cosmetic companies with an opportunity to expand their product lines and cater to consumers seeking multifunctional beauty products.
2. Skincare - The trend towards skincare-like sunscreen products allows skincare brands to introduce innovative sun protection solutions that align with their existing product offerings.
3. Beauty - The demand for sun care products infused with sparkles, shimmer, and glitter creates a niche market within the beauty industry for unique and glamorous sun protection options.
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