Traditional QSR dishes are revamped to be low-carb
Implications - Typically, casual dining is carb-packed, from the appetizer to the main dish. Though this suited the mainstream consumer just fine for years, the rise of both foodie culture and the wellness wave calls for something healthier and more balanced in terms of flavor profiles. Low-carb interpretations of classic casual dining sides provide both variety in flavor and health consciousness. These seemingly niche needs are becoming increasingly more mainstream, prompting brands to be more adaptive and agile.
Workshop Question - Think of a niche consumer need within your industry, and map out its hypothetical journey from niche to mainstream.
Trend Themes
1. Low-carb Alternatives - The rise of foodie culture and wellness wave calls for healthier and more balanced options in terms of flavor profiles, resulting in low-carb interpretations of classic casual dining sides.
2. Veggie-based Snacks - The desire for healthier food options in the snacking industry has led to veggie-based alternatives like 'Peas of Mind' Veggie Snacks and cauliflower snacks.
3. Gluten-free and Health-conscious - In response to increasing dietary restrictions and a demand for healthier food options, businesses like CAULIPOWER and California Pizza Kitchen offer gluten-free, nutrient-rich, and low-carb pizza crust alternatives.
Industry Implications
1. Fast Food - Companies like Taco Bell are offering alternatives like the Naked Egg Taco to appeal to health-conscious consumers.
2. Frozen Foods - Veggie-based snacks like 'Peas of Mind' provide a healthier alternative to typical frozen snacks.
3. Restaurant - Restaurants like California Pizza Kitchen are offering gluten-free and low-carb options in response to demand from health-conscious consumers.
